Tehran Media Audiences Flashcards
How Tehran targets audiences through the spy-thriller genre
-The spy thriller genre has a long history of being popular with audiences, and it has global appeal due to its repetition of familiar conventions
-The use of a female protagonist widens the audience of the show as it is offers a more diverse representation and the opportunity to reflect the dynamic, evolving nature of the genre. It offers a form of personal identity for some audiences
How Tehran targets audiences through Apple TV+
-The involvement of Apple TV+ for the distribution of the show has made the show accessible for global audiences and has arguably led to the success of the production
-Considering the success of other high-profile spy thriller TV series such as 24, The Americans and Fauda, Tehran, whilst holding some risk, could be viewed as a fairly safe investment
How Tehran targets audiences through themes
-The themes within Tehran also make it appealing to a global audience. Although the show was made prior to the current protests
in Iran, the country and its ongoing political unrest in relation to women’s rights have grown in coverage on mainstream and online media platforms
-This makes the themes of the show contemporary and may offer an informative insight which some audiences will find appealing
How Tehran targets audiences through technological advances
-Technological advances have allowed for audiences to be able to access new and broader content that was not available previously
-New and emerging genres and sub-genres are now available which can meet the needs of mass and specialised audiences whilst also providing more niche content to mainstream audiences
-Tehran offers something new for audiences through its social and political context, representations and narrative themes, something that is appealing to audiences
How Tehran targets audiences through its narrative
The show’s narrative is heavily political, with the ideological beliefs and political stance of the audience impacting how they view the show and how they feel about some of the themes included in it
Reception Theory (Stuart Hall) - Dominant reading
-The intended meaning of the text is to position Iran as a dangerous and oppressive country.
-There is a clear binary opposite between good and bad within the narrative, with the audience positioned to support Rabinyan, working on behalf of the Israeli government on her mission to stop Iran creating nuclear weapons
