Woman Knowledge Flashcards
When was Woman founded?
1937
Who was Woman founded by?
Oldham’s
What’s the magazine type?
Mainstream
How many sales in the 1960s?
3 million copies per week
Circulation in 2013
250,000 per issue
What does the magazine contain now?
Gossip, celebrities
How is it an example of horizontal integration?
The three mainstream magazines merging to become ‘Woman’
The representation then
Ideal women, pretty, housewives but became more empowered in the war
The representation now
still has the ideal stereotype of women as those represented as slim
Vertical integration in ‘Woman’
In 1964, Woman was owned by Time Inc who are subsidiary of the conglomerate Time Warner
Female consumerism in the 60s
Buy makeup and dress nicely, kitchen items, interior design and gifts for husbands
Common aspects of ‘Woman’ magazine to point out
- Placement and font of title shows elegance
- Talks a lot about fashion and feminine constructs
- White female model always smiling, showing direct mode of address
- Background is a solid black colour, connotes simplicity
How has the representations changed between the old and new editions of ‘Woman’?
- Women have gone from looking sophisticated and classy to ‘bitchy’ and gossip-reliant
How does the representations in ‘Woman’ change the target audience between the old and new versions?
There is more content to widen their audience, it isn’t for empowerment so woman read it for gossip
Who owns Woman now?
Time Inc
How does it relate to Gerbner’s cultivation theory?
Women shaped their identity due to repeated representations in media texts but when this lessened, they started to morph into many different identities
How often is it published?
Weekly
What does the breeze advert assume?
Women want to smell fresh to impress men
Why is the breeze advert seen as degrading?
As it suggests women are predominantly focused on beauty
What is the main article tag-line?
‘Are you an A-Level beauty?’
How many women worked in 1961?
1 in 3
What is the repeated quote in the breeze advert?
‘Because you’re a woman’
What is the breeze advert of?
A naked woman covering herself in soap with a full face of makeup
Why is the A-Level beauty quote bad?
Patronising and judging
What socio-economic group does it target?
Middle class to working class
