Online Techniques Definitions Flashcards
High image ratio to text ration
No more than 40% image coverage and minimum of of 60% text
White space
The space between text, graphics, images and blocks
Teaser headlines
Front-page headlines for stories that don’t make it to the front page
Emotive language
The use of descriptive words to add colour or drama to the text to influence public opinion
Foregrounded advertising
Used to draw readers attention to specific points or details in the text
Wraparound advertising
Adverts that feature in the side columns of web pages
Sponsored content/ advertorials
Promotional media that’s paid for by an advertiser. Designed to look like an editorial feature in a publication
Light editorial mix
Range of stories in a magazine or website
Salacious content
Stories concerned with gossip or scandal. Arousing or appealing to sexual desire or imagination
Syndicated content
Republishing of owned content to other sites
Star power
The idea that celebrities are commodities manufactured by institutions
Global story content
Telling a single story experience across multiple platforms using current digital technologies
Vertical integration
When a media company owns different businesses in the chain of production and distribution
Horizontal integration
Ownership of several businesses of the same value
Conglomerates
Large company composed of a number of companies
