Zoella Media Audiences

Question 1

Who are the targeted audience for Zoella?

Answer 1

• Females ages 13-25 who love cosmetics and make-up
• Heavy interest in fashion
• Use social media

Question 2

What class are Zoella’s intended audience?

Answer 2

• B (Middle Class)
• C1/C2 (Lower middle class/ skilled working class)

Question 3

What type of consumers are Zoella’s viewers?

Answer 3

The majority of her audience is mainstreamers and aspirers

Question 4

What is Zoella’s primary audience?

Answer 4

• Young teenage girls who either have a part time job or generous parents willing to let them participate in a wealthy lifestyle like Zoella’s

Question 5

What is Zoella’s secondary audience?

Answer 5

• Parents who regard Zoella’s content as safe and family friendly
• Zoella rarely strays distasteful content

Question 6

How does George Gerbner’s cultivation theory link to Zoella?

Answer 6

Zoella’s blogs/vlogs can have a big influence on her viewers and this can be through lifestyle, friendship groups, attitude, and endorsed products

Question 7

How does Henry Jenkins’ fandom theory link with Zoella?

Answer 7

• She always asks fans to retreat her videos/blogs to gain more attraction and fans will do this as they want to support her in any way possible

Question 8

How does Zoella encourage fan interaction?

Answer 8

• Asking questions within her videos, so fans will comment and interact

Question 9

How does Clay Shirky’s End of Audience theory link with Zoella?

Answer 9

• Zoella is very engaging with her viewers such as creating polls on Twitter so the fans can interact with her and maybe appear on a video
• Feedback mechanisms such as comment sections on her videos allow her followers to interact with her