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media comp 2 > Woman Set Pages > Flashcards

Woman Set Pages Flashcards

1
Q

Front Cover

A
  • Woman has hair and makeup done, smiling at the camera
  • Typography (cursive) and background (lilac) typically feminine
  • Price suggests for MC/WC (affordable 7d)
  • Mainstream, stereotypical
  • ‘World’s greatest weekly for women’ implies that it’s better than competition
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2
Q

Front Cover (coverlines)

A
  • Iconic director, opinion leader
  • ‘Lingerie goes lively’ conforms to the shift in thinking and women’s sexual liberation
  • Kitchen suggests that women still need to be domesticated, take pride
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3
Q

Contents Page (Jackie Kennedy)

A
  • Role model, epitomises the ‘ideal woman’
  • Audiences get an insight into celebrity life, feeling of exclusivity
  • ‘Road back to happiness’ after the death of President Kennedy
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4
Q

Contents Page (Image at the bottom)

A
  • Typical of a woman and child
  • Family focus of the 1960s
  • Matching raincoats suggests the daughter is being shaped into the same motherly role at a young age
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5
Q

Contents Page (Subheading)

A
  • ‘No excuses’ and ‘Film Show’ discuss key ideas that can be linked together as the audience read the article
  • Suggests the typical woman should be interested in these topics
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6
Q

Contents Page (Editor)

A
  • Female editor reflects the woman’s voice, making it more relatable for a woman to read and feel a connection to the content
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7
Q

Contents Page (title)

A
  • Same font used at the front cover
  • Contracts a clear brand identity
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8
Q

Contents Page (content and features)

A
  • Using the ‘American Diner’ aesthetic reflecting western culture and America’s influence on the UK
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9
Q

Alfred Hitchcock’s ‘Unravels the mystery of British Women’ (Subheading)

A
  • ‘They’re like snow-capped volcanoes’
  • White, cold and unemotional but attractive and passionate
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10
Q

Alfred Hitchcock’s ‘Unravels the mystery of British Women’ (Images of AH)

A
  • AH wearing a suit gives him status and control
  • Comic strip suggests he’s important, candid shots make it seem informal to make women feel comfortable and appreciated
  • His work creates his reputation rather than looks
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11
Q

Alfred Hitchcock’s ‘Unravels the mystery of British Women’ (His marriage)

A
  • Insight into his own life
  • Stereotypical view on women and their roles
  • ‘First sign of indifference in women is when her cooking suffers’
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12
Q

Alfred Hitchcock’s ‘Unravels the mystery of British Women’ (Grace Kelly)

A
  • Grace Kelly isn’t interested in him
  • ‘Touch me not beauty’, focused on her looks
  • Endorses working with GK
  • Image of Grace Kelly uses star power as she’s an icon and recognisable
  • Larger than the image of his wife, more conventionally attractive
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13
Q

Alfred Hitchcock’s ‘Unravels the mystery of British Women’ (Talking about women in general)

A
  • Talks about how his daughter isn’t attractive
  • ‘I planned to give her a big break in vertigo’ implies that women are a credit to him and wouldn’t be successful without him
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14
Q

Alfred Hitchcock’s ‘Unravels the mystery of British Women’ (Pages used)

A
  • Continues on to page 12
  • Unconventional and innovative
  • Suggests AH is important and has a lot to say
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15
Q

‘How it’s Done’ by Angela Talbot

A
  • Suggests that women have a lack of knowledge and skills
  • Acts as a genuine hub of advice
  • The fact that women write into the page suggests that these are universal problems that most women relate to
  • ‘Sticky Fingers’ (children)
  • ‘Removing rubbish’ (Builders leaving junk in the garden)
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16
Q

Extra Special on Men (Subverting Ideologies)

A
  • Woman looks dominant compared to the submissive man under her foot
  • Hands on her hip convey confidence
17
Q

Extra Special on Men (Article)

A
  • Written by a woman, fulfils the typical female mindset and convinces women they should feel this way
  • ‘Getting to Know them’ suggests getting a husband is a priority
18
Q

Extra Special on Men (Dig Him)

A

Suggests women should like men who follow the expectations of men

19
Q

Extra Special on Men (Giveaways for guys)

A
  • Image of a man struggling to do his tie
  • Men need to be looked after by women and vice versa
  • Dismissal of female independence
20
Q

Are you an A-Level Beauty? (Images to text)

A
  • Presents the article like a tutorial and that women need to conform to these westernised ideas
21
Q

Are you an A-Level Beauty? (Headline)

A
  • Centred at the top of the page
  • Blue font used is eye-catching and unconventional as it doesn’t match typical female aesthetics
  • Direct mode of address question
22
Q

Are you an A-Level Beauty? (Game)

A
  • Can score points based on which techniques and products used
  • Interactive element, encourages women to follow specific methods
  • Limits individuality and provides competition and entertainment
23
Q

Are you an A-Level Beauty? (Women in images)

A
  • Looking at the camera, creating an inclusive experience
  • All white and conventionally attractive
24
Q

Are you an A-Level Beauty? (Structure)

A
  • Divided into a grid-like structure, organising the information
  • Easy to read
  • Suggests women aren’t educated, gender education difference
25
Q

A Present for your Kitchen (Headline)

A
  • Headline is centred at the top page, similar to the beauty article
  • Use of red font communicated a sense of urgency, that women need these improvements
26
Q

A Present for your Kitchen (Images)

A
  • Images of kitchen present a sense of domestic bliss
  • Women sitting at the table with her child anchors the maternal role
  • Woman cleaning suggests the ‘new woman’ is happy to conform to the societal expectations of women
27
Q

A Present for your Kitchen (Tips, products and prices)

A
  • ‘Saucepan store for under 15s’ and ‘wise money saving guide’ suggests that women have to be careful and strategic when spending money
  • Varied tips, products and prices means that there’s something for everyone
28
Q

Creme Puff advert (Tagline)

A
  • ‘Beauty at a moments notice’ shows that change of beauty products and how they’re more portable
  • Quick and easy to use
  • Still priorities beauty
29
Q

Creme Puff advert (Scenery)

A
  • Office scenery where a woman is being included in a workplace dominated by men
  • Shows progression in society where women are accepted in the workplace
  • But still prioritises her physical appearance over work
30
Q

Creme Puff advert (The man)

A
  • Looking at the woman as she looks at the product that makes her more attractive
  • Costume typical of the time
31
Q

Creme Puff advert (The woman)

A
  • Woman looks as if she works and is well-dressed
  • Professional yet beautiful was the goal for women
32
Q

Breeze advert (Slogan)

A
  • ‘All over feminine… all day fresh’
  • Women need to use this as it epitomises femininity
  • Expected to conform to femininity
33
Q

Breeze advert (Mode of address)

A
  • ‘Because you are a woman’
  • Encourages the confinement of women into stereotypical roles, suggests that women are incapable of making their own decisions
34
Q

Breeze advert (Image)

A
  • Not made for men to see but aspirational for women since the model is naked and only covered in soap
  • Sexualising her, suggests women are still constructed as a spectacle for men
  • Derogatory view of women
35
Q

These Are Things Girls Worry About (Meaning and image)

A
  • Patronising
  • Not all women are particularly feminine, short hair and clothing
36
Q

These Are Things Girls Worry About (Content)

A
  • Lots of writing, conventional of the time
  • Personal stories
  • Offering what the can’t get in society
  • Sense of ennui
  • Change coming about
37
Q

These Are Things Girls Worry About (Slogan)

A
  • ‘Careers. Travel. Independence. Friendship’
  • Second Wave, not typical for a woman
  • Desire to have independence and a sense of purpose
38
Q

These Are Things Girls Worry About (Enlistment)

A
  • Enlistment for female royal army corps cadets, encouraging women to have a typically masculine role
  • Provides them with responsibilities and moving away from domestic roles

media comp 2 (24 decks)

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