Woman Set Pages Flashcards
Front Cover
- Woman has hair and makeup done, smiling at the camera
- Typography (cursive) and background (lilac) typically feminine
- Price suggests for MC/WC (affordable 7d)
- Mainstream, stereotypical
- ‘World’s greatest weekly for women’ implies that it’s better than competition
Front Cover (coverlines)
- Iconic director, opinion leader
- ‘Lingerie goes lively’ conforms to the shift in thinking and women’s sexual liberation
- Kitchen suggests that women still need to be domesticated, take pride
Contents Page (Jackie Kennedy)
- Role model, epitomises the ‘ideal woman’
- Audiences get an insight into celebrity life, feeling of exclusivity
- ‘Road back to happiness’ after the death of President Kennedy
Contents Page (Image at the bottom)
- Typical of a woman and child
- Family focus of the 1960s
- Matching raincoats suggests the daughter is being shaped into the same motherly role at a young age
Contents Page (Subheading)
- ‘No excuses’ and ‘Film Show’ discuss key ideas that can be linked together as the audience read the article
- Suggests the typical woman should be interested in these topics
Contents Page (Editor)
- Female editor reflects the woman’s voice, making it more relatable for a woman to read and feel a connection to the content
Contents Page (title)
- Same font used at the front cover
- Contracts a clear brand identity
Contents Page (content and features)
- Using the ‘American Diner’ aesthetic reflecting western culture and America’s influence on the UK
Alfred Hitchcock’s ‘Unravels the mystery of British Women’ (Subheading)
- ‘They’re like snow-capped volcanoes’
- White, cold and unemotional but attractive and passionate
Alfred Hitchcock’s ‘Unravels the mystery of British Women’ (Images of AH)
- AH wearing a suit gives him status and control
- Comic strip suggests he’s important, candid shots make it seem informal to make women feel comfortable and appreciated
- His work creates his reputation rather than looks
Alfred Hitchcock’s ‘Unravels the mystery of British Women’ (His marriage)
- Insight into his own life
- Stereotypical view on women and their roles
- ‘First sign of indifference in women is when her cooking suffers’
Alfred Hitchcock’s ‘Unravels the mystery of British Women’ (Grace Kelly)
- Grace Kelly isn’t interested in him
- ‘Touch me not beauty’, focused on her looks
- Endorses working with GK
- Image of Grace Kelly uses star power as she’s an icon and recognisable
- Larger than the image of his wife, more conventionally attractive
Alfred Hitchcock’s ‘Unravels the mystery of British Women’ (Talking about women in general)
- Talks about how his daughter isn’t attractive
- ‘I planned to give her a big break in vertigo’ implies that women are a credit to him and wouldn’t be successful without him
Alfred Hitchcock’s ‘Unravels the mystery of British Women’ (Pages used)
- Continues on to page 12
- Unconventional and innovative
- Suggests AH is important and has a lot to say
‘How it’s Done’ by Angela Talbot
- Suggests that women have a lack of knowledge and skills
- Acts as a genuine hub of advice
- The fact that women write into the page suggests that these are universal problems that most women relate to
- ‘Sticky Fingers’ (children)
- ‘Removing rubbish’ (Builders leaving junk in the garden)
Extra Special on Men (Subverting Ideologies)
- Woman looks dominant compared to the submissive man under her foot
- Hands on her hip convey confidence
Extra Special on Men (Article)
- Written by a woman, fulfils the typical female mindset and convinces women they should feel this way
- ‘Getting to Know them’ suggests getting a husband is a priority
Extra Special on Men (Dig Him)
Suggests women should like men who follow the expectations of men
Extra Special on Men (Giveaways for guys)
- Image of a man struggling to do his tie
- Men need to be looked after by women and vice versa
- Dismissal of female independence
Are you an A-Level Beauty? (Images to text)
- Presents the article like a tutorial and that women need to conform to these westernised ideas
Are you an A-Level Beauty? (Headline)
- Centred at the top of the page
- Blue font used is eye-catching and unconventional as it doesn’t match typical female aesthetics
- Direct mode of address question
Are you an A-Level Beauty? (Game)
- Can score points based on which techniques and products used
- Interactive element, encourages women to follow specific methods
- Limits individuality and provides competition and entertainment
Are you an A-Level Beauty? (Women in images)
- Looking at the camera, creating an inclusive experience
- All white and conventionally attractive
Are you an A-Level Beauty? (Structure)
- Divided into a grid-like structure, organising the information
- Easy to read
- Suggests women aren’t educated, gender education difference
A Present for your Kitchen (Headline)
- Headline is centred at the top page, similar to the beauty article
- Use of red font communicated a sense of urgency, that women need these improvements
A Present for your Kitchen (Images)
- Images of kitchen present a sense of domestic bliss
- Women sitting at the table with her child anchors the maternal role
- Woman cleaning suggests the ‘new woman’ is happy to conform to the societal expectations of women
A Present for your Kitchen (Tips, products and prices)
- ‘Saucepan store for under 15s’ and ‘wise money saving guide’ suggests that women have to be careful and strategic when spending money
- Varied tips, products and prices means that there’s something for everyone
Creme Puff advert (Tagline)
- ‘Beauty at a moments notice’ shows that change of beauty products and how they’re more portable
- Quick and easy to use
- Still priorities beauty
Creme Puff advert (Scenery)
- Office scenery where a woman is being included in a workplace dominated by men
- Shows progression in society where women are accepted in the workplace
- But still prioritises her physical appearance over work
Creme Puff advert (The man)
- Looking at the woman as she looks at the product that makes her more attractive
- Costume typical of the time
Creme Puff advert (The woman)
- Woman looks as if she works and is well-dressed
- Professional yet beautiful was the goal for women
Breeze advert (Slogan)
- ‘All over feminine… all day fresh’
- Women need to use this as it epitomises femininity
- Expected to conform to femininity
Breeze advert (Mode of address)
- ‘Because you are a woman’
- Encourages the confinement of women into stereotypical roles, suggests that women are incapable of making their own decisions
Breeze advert (Image)
- Not made for men to see but aspirational for women since the model is naked and only covered in soap
- Sexualising her, suggests women are still constructed as a spectacle for men
- Derogatory view of women
These Are Things Girls Worry About (Meaning and image)
- Patronising
- Not all women are particularly feminine, short hair and clothing
These Are Things Girls Worry About (Content)
- Lots of writing, conventional of the time
- Personal stories
- Offering what the can’t get in society
- Sense of ennui
- Change coming about
These Are Things Girls Worry About (Slogan)
- ‘Careers. Travel. Independence. Friendship’
- Second Wave, not typical for a woman
- Desire to have independence and a sense of purpose
These Are Things Girls Worry About (Enlistment)
- Enlistment for female royal army corps cadets, encouraging women to have a typically masculine role
- Provides them with responsibilities and moving away from domestic roles
