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Media Comp 2 > Adbusters > Flashcards

Adbusters Flashcards

1
Q

Similarity with Woman magazine

A

One worded title

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2
Q

Adbuster’s target audience

A

Not specifically for a target demographic-shared ideology is more important

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3
Q

How Adbusters follow magazine codes and conventions

A

Masthead at the top, Main Image, Edition, Date

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4
Q

How Adbusters subvert magazine codes and conventions

A

No coverlines or barcode, more plain and ambiguous, no advertisements and more imagery based

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5
Q

How often is Adbusters published?

A

6 times a year

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6
Q

Who is Adbusters published by?

A

The Adbusters Media Foundation

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7
Q

What is Adbusters Media Foundation?

A

A not for profit, anti-capitalism and consumerism organisation

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8
Q

Where was Adbusters founded?

A

Canada

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9
Q

When was Adbusters founded?

A

1989

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10
Q

Who founded Adbusters?

A

Kalle Lasn and Bill Schmalz

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11
Q

What are the genres of Adbusters?

A

Independent, Campaigning, Culture Jamming, Subvertising

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12
Q

What are the Editions being studied?

A

May/June 2016, Issue 125

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13
Q

What is the price of Adbusters magazine?

A

£10.99

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14
Q

What’s the circulation of Adbusters magazine?

A

120,000

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15
Q

Definition of Detournement

A

A new image or an alteration to an existing image

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16
Q

Definition of subvertising

A

Making spoofs/parodies of media corporate and political advertising in order to make a point

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17
Q

What is the Adbusters Housestyle?

A

Masthead at the top, one main image, no coverlids, unusual imagery, informal mode of address, not consistent, ambiguous, lack of information

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18
Q

Is Adbusters Media Foundation a part of a mainstream organisation?

A

No, it is independent, which is reflected by their ask for submissions

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19
Q

Is the publisher part of a conglomerate?

A

No, it is not afflicted with any other companies

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20
Q

What is the ideology and ethos of Adbusters?

A

To subvert the industry by not including any advertisements. They want to work against mainstream magazine

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21
Q

How does Adbusters subvert traditional magazine conventions?

A

Through their views and opinions of anti-capitalism and materialism. They do not promote any products

22
Q

How is their ideology evident in our set magazine?

A

Through their subverting and spoofs. The fashion advert reflects views on materialism. Chapter 1 talks about the environment and Chapter 2 comments on technology

23
Q

What is the name of the day of protest against consumerism, concurrent to Black Friday?

A

Buy Nothing Day Campaign

24
Q

Why are Adbusters anti-advertising?

A

Blames advertising for playing a central role in creating and maintaining consumer culture

25
Q

What is the strategy of Adbusters?

A

Culture Jamming

26
Q

What is Culture Jamming?

A

Practise of criticising and subverting advertising and consumerism in the mass media, subverting media culture

27
Q

What is the goal of Culture Jamming?

A

To interrupt the normal consumerist experience to reveal the underlying ideology of an advertisement, media message, or consumer artefact

28
Q

What is Media Literacy?

A

Ability to look at the media and see underlying messages and what they are really trying to tell you and convince you

29
Q

What are the 2 concepts of media literacy?

A
  • Media are constructions, they shape what they want you to see
  • Media contains ideological and value messages
30
Q

How does Media Literacy link to Adbusters?

A

They attempt to reveal underlying ideologies of mass media and advertisements

31
Q

What is a criticism of Adbusters?

A

They publish a magazine in attempt to change someone’s views, just like the mass media does

32
Q

What is advertising?

A

Any paid for promotion of an idea, good, or service by an identified sponsor. A mass media attempt to persuade

33
Q

What is the main concern of a capitalist society?

A

To make profit

34
Q

What are the main ways a capitalist society makes profit?

A

Through consumerism

35
Q

What is consumerism?

A

The social and economic ideology that encourages the acquisition of goods and services for profit

36
Q

What is capitalism?

A

An economic system in which people are driven to produce goods and services for profit

37
Q

What is social status?

A

A person’s importance in relation to other people in society. Usually based on class, wealth and luxury items

38
Q

What does Global Audience mean?

A

A large worldwide audience that consists of consumers from western capitalist countries, as well as westernised parts of the world

39
Q

How is Adbusters funded?

A

The cover price (£10.99), subscriptions, the Culture Shop, donations

40
Q

How else does Adbusters keep costs down?

A

By using articles and artwork from unpaid volunteers. They employ a low number of paid staff

41
Q

Adbusters and intergration?

A

Adbusters Media Foundation is vertically integrated, they hire a range of freelance journalists and contributors who help create content for each edition

42
Q

What is the coverline of the set issue?

A

Post-West

43
Q

What is the ‘title’ of the set issue of Adbusters?

A

The Year of Living Dangerously Pt2

44
Q

What brand of shoe is subvertised in the set issue?

A

Louboutin

45
Q

What is the slogan which accompanied the plastic bottle shoes?

A

Red soles are always in season

46
Q

What is 350ppm?

A

What. is considered by scientists to be a safe level of CO2 in the earth’s atmosphere.

47
Q

How does Adbusters subvert Curran and Seaton’s theory of profit and power?

A

Any money they make goes straight back into making further magazines, most of their funding comes from sales, only 10-12 staff

48
Q

What is google bombing?

A

Getting people to create hundreds of fake pages online to confuse Google’s search algorithms so that when someone searches for a particular word Google shows them the result they want

49
Q

Ideologies and censorship

A

Adbusters once tried to buy TV advertising on Canadian TV for some spoof adverts and for messages about the evils of TV but the TV Channels refused to sell them advertising slots

50
Q

Regulation

A

Lack of regulation gives them at least some freedom of expression

Media Comp 2 (24 decks)

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