Adbusters Flashcards
Similarity with Woman magazine
One worded title
Adbuster’s target audience
Not specifically for a target demographic-shared ideology is more important
How Adbusters follow magazine codes and conventions
Masthead at the top, Main Image, Edition, Date
How Adbusters subvert magazine codes and conventions
No coverlines or barcode, more plain and ambiguous, no advertisements and more imagery based
How often is Adbusters published?
6 times a year
Who is Adbusters published by?
The Adbusters Media Foundation
What is Adbusters Media Foundation?
A not for profit, anti-capitalism and consumerism organisation
Where was Adbusters founded?
Canada
When was Adbusters founded?
1989
Who founded Adbusters?
Kalle Lasn and Bill Schmalz
What are the genres of Adbusters?
Independent, Campaigning, Culture Jamming, Subvertising
What are the Editions being studied?
May/June 2016, Issue 125
What is the price of Adbusters magazine?
£10.99
What’s the circulation of Adbusters magazine?
120,000
Definition of Detournement
A new image or an alteration to an existing image
Definition of subvertising
Making spoofs/parodies of media corporate and political advertising in order to make a point
What is the Adbusters Housestyle?
Masthead at the top, one main image, no coverlids, unusual imagery, informal mode of address, not consistent, ambiguous, lack of information
Is Adbusters Media Foundation a part of a mainstream organisation?
No, it is independent, which is reflected by their ask for submissions
Is the publisher part of a conglomerate?
No, it is not afflicted with any other companies
What is the ideology and ethos of Adbusters?
To subvert the industry by not including any advertisements. They want to work against mainstream magazine
How does Adbusters subvert traditional magazine conventions?
Through their views and opinions of anti-capitalism and materialism. They do not promote any products
How is their ideology evident in our set magazine?
Through their subverting and spoofs. The fashion advert reflects views on materialism. Chapter 1 talks about the environment and Chapter 2 comments on technology
What is the name of the day of protest against consumerism, concurrent to Black Friday?
Buy Nothing Day Campaign
Why are Adbusters anti-advertising?
Blames advertising for playing a central role in creating and maintaining consumer culture
What is the strategy of Adbusters?
Culture Jamming
What is Culture Jamming?
Practise of criticising and subverting advertising and consumerism in the mass media, subverting media culture
What is the goal of Culture Jamming?
To interrupt the normal consumerist experience to reveal the underlying ideology of an advertisement, media message, or consumer artefact
What is Media Literacy?
Ability to look at the media and see underlying messages and what they are really trying to tell you and convince you
What are the 2 concepts of media literacy?
- Media are constructions, they shape what they want you to see
- Media contains ideological and value messages
How does Media Literacy link to Adbusters?
They attempt to reveal underlying ideologies of mass media and advertisements
What is a criticism of Adbusters?
They publish a magazine in attempt to change someone’s views, just like the mass media does
What is advertising?
Any paid for promotion of an idea, good, or service by an identified sponsor. A mass media attempt to persuade
What is the main concern of a capitalist society?
To make profit
What are the main ways a capitalist society makes profit?
Through consumerism
What is consumerism?
The social and economic ideology that encourages the acquisition of goods and services for profit
What is capitalism?
An economic system in which people are driven to produce goods and services for profit
What is social status?
A person’s importance in relation to other people in society. Usually based on class, wealth and luxury items
What does Global Audience mean?
A large worldwide audience that consists of consumers from western capitalist countries, as well as westernised parts of the world
How is Adbusters funded?
The cover price (£10.99), subscriptions, the Culture Shop, donations
How else does Adbusters keep costs down?
By using articles and artwork from unpaid volunteers. They employ a low number of paid staff
Adbusters and intergration?
Adbusters Media Foundation is vertically integrated, they hire a range of freelance journalists and contributors who help create content for each edition
What is the coverline of the set issue?
Post-West
What is the ‘title’ of the set issue of Adbusters?
The Year of Living Dangerously Pt2
What brand of shoe is subvertised in the set issue?
Louboutin
What is the slogan which accompanied the plastic bottle shoes?
Red soles are always in season
What is 350ppm?
What. is considered by scientists to be a safe level of CO2 in the earth’s atmosphere.
How does Adbusters subvert Curran and Seaton’s theory of profit and power?
Any money they make goes straight back into making further magazines, most of their funding comes from sales, only 10-12 staff
What is google bombing?
Getting people to create hundreds of fake pages online to confuse Google’s search algorithms so that when someone searches for a particular word Google shows them the result they want
Ideologies and censorship
Adbusters once tried to buy TV advertising on Canadian TV for some spoof adverts and for messages about the evils of TV but the TV Channels refused to sell them advertising slots
Regulation
Lack of regulation gives them at least some freedom of expression
