Adbusters

Question 1

Similarity with Woman magazine

Answer 1

One worded title

Question 2

Adbuster’s target audience

Answer 2

Not specifically for a target demographic-shared ideology is more important

Question 3

How Adbusters follow magazine codes and conventions

Answer 3

Masthead at the top, Main Image, Edition, Date

Question 4

How Adbusters subvert magazine codes and conventions

Answer 4

No coverlines or barcode, more plain and ambiguous, no advertisements and more imagery based

Question 5

How often is Adbusters published?

Answer 5

6 times a year

Question 6

Who is Adbusters published by?

Answer 6

The Adbusters Media Foundation

Question 7

What is Adbusters Media Foundation?

Answer 7

A not for profit, anti-capitalism and consumerism organisation

Question 8

Where was Adbusters founded?

Answer 8

Canada

Question 9

When was Adbusters founded?

Answer 9

1989

Question 10

Who founded Adbusters?

Answer 10

Kalle Lasn and Bill Schmalz

Question 11

What are the genres of Adbusters?

Answer 11

Independent, Campaigning, Culture Jamming, Subvertising

Question 12

What are the Editions being studied?

Answer 12

May/June 2016, Issue 125

Question 13

What is the price of Adbusters magazine?

Answer 13

£10.99

Question 14

What’s the circulation of Adbusters magazine?

Answer 14

120,000

Question 15

Definition of Detournement

Answer 15

A new image or an alteration to an existing image

Question 16

Definition of subvertising

Answer 16

Making spoofs/parodies of media corporate and political advertising in order to make a point

Question 17

What is the Adbusters Housestyle?

Answer 17

Masthead at the top, one main image, no coverlids, unusual imagery, informal mode of address, not consistent, ambiguous, lack of information

Question 18

Is Adbusters Media Foundation a part of a mainstream organisation?

Answer 18

No, it is independent, which is reflected by their ask for submissions

Question 19

Is the publisher part of a conglomerate?

Answer 19

No, it is not afflicted with any other companies

Question 20

What is the ideology and ethos of Adbusters?

Answer 20

To subvert the industry by not including any advertisements. They want to work against mainstream magazine

Question 21

How does Adbusters subvert traditional magazine conventions?

Answer 21

Through their views and opinions of anti-capitalism and materialism. They do not promote any products

Question 22

How is their ideology evident in our set magazine?

Answer 22

Through their subverting and spoofs. The fashion advert reflects views on materialism. Chapter 1 talks about the environment and Chapter 2 comments on technology

Question 23

What is the name of the day of protest against consumerism, concurrent to Black Friday?

Answer 23

Buy Nothing Day Campaign

Question 24

Why are Adbusters anti-advertising?

Answer 24

Blames advertising for playing a central role in creating and maintaining consumer culture

Question 25

What is the strategy of Adbusters?

Answer 25

Culture Jamming

Question 26

What is Culture Jamming?

Answer 26

Practise of criticising and subverting advertising and consumerism in the mass media, subverting media culture

Question 27

What is the goal of Culture Jamming?

Answer 27

To interrupt the normal consumerist experience to reveal the underlying ideology of an advertisement, media message, or consumer artefact

Question 28

What is Media Literacy?

Answer 28

Ability to look at the media and see underlying messages and what they are really trying to tell you and convince you

Question 29

What are the 2 concepts of media literacy?

Answer 29

- Media are constructions, they shape what they want you to see - Media contains ideological and value messages

Question 30

How does Media Literacy link to Adbusters?

Answer 30

They attempt to reveal underlying ideologies of mass media and advertisements

Question 31

What is a criticism of Adbusters?

Answer 31

They publish a magazine in attempt to change someone's views, just like the mass media does

Question 32

What is advertising?

Answer 32

Any paid for promotion of an idea, good, or service by an identified sponsor. A mass media attempt to persuade

Question 33

What is the main concern of a capitalist society?

Answer 33

To make profit

Question 34

What are the main ways a capitalist society makes profit?

Answer 34

Through consumerism

Question 35

What is consumerism?

Answer 35

The social and economic ideology that encourages the acquisition of goods and services for profit

Question 36

What is capitalism?

Answer 36

An economic system in which people are driven to produce goods and services for profit

Question 37

What is social status?

Answer 37

A person's importance in relation to other people in society. Usually based on class, wealth and luxury items

Question 38

What does Global Audience mean?

Answer 38

A large worldwide audience that consists of consumers from western capitalist countries, as well as westernised parts of the world

Question 39

How is Adbusters funded?

Answer 39

The cover price (£10.99), subscriptions, the Culture Shop, donations

Question 40

How else does Adbusters keep costs down?

Answer 40

By using articles and artwork from unpaid volunteers. They employ a low number of paid staff

Question 41

Adbusters and intergration?

Answer 41

Adbusters Media Foundation is vertically integrated, they hire a range of freelance journalists and contributors who help create content for each edition

Question 42

What is the coverline of the set issue?

Answer 42

Post-West

Question 43

What is the 'title' of the set issue of Adbusters?

Answer 43

The Year of Living Dangerously Pt2

Question 44

What brand of shoe is subvertised in the set issue?

Answer 44

Louboutin

Question 45

What is the slogan which accompanied the plastic bottle shoes?

Answer 45

Red soles are always in season

Question 46

What is 350ppm?

Answer 46

What. is considered by scientists to be a safe level of CO2 in the earth's atmosphere.

Question 47

How does Adbusters subvert Curran and Seaton's theory of profit and power?

Answer 47

Any money they make goes straight back into making further magazines, most of their funding comes from sales, only 10-12 staff

Question 48

What is google bombing?

Answer 48

Getting people to create hundreds of fake pages online to confuse Google’s search algorithms so that when someone searches for a particular word Google shows them the result they want

Question 49

Ideologies and censorship

Answer 49

Adbusters once tried to buy TV advertising on Canadian TV for some spoof adverts and for messages about the evils of TV but the TV Channels refused to sell them advertising slots

Question 50

Regulation

Answer 50

Lack of regulation gives them at least some freedom of expression