Where the product fits in Flashcards
Is the product the solution
No.
Products are not magic, you don’t buy them and then mangically you have your desired outocme (unless you’re a shallow mother fucker)
What are products
They are the tools that customers can take advantage of to bridge the gap between their desired state and the roadblocks they face when trying to achieve it
Example
Jimmy want to get big and strong
His current problem is he’s not getting enough protien
The solution would be for him to start eating enough protien to gain the muscle
The product that we offer is a protien powder - But that isn’t the solution itself, because he actually needs to consume it for it to work. What it does do is gives him the necassary solution for him to achieve his goal
The product is a tool for the client to use to achieve their dream outcome as quickly and easily as possible
What do you do once you’ve identified the solution
How does the product help people take advantage of the solution:
Quickly
Easier
Without as much effort
And get the results faster
By taking advantage of that tool
The product is the bridge that gets them from their current state over the roadblocks and into the dream state
Whats the difference between the product and the solution
The product and the solution are not the same thing, the product acts as a tool to implement the solution.
After understanding the solution and the problems how can a business present it’s product
a business can present its product as a means to achieve that solution, leveraging the “laws of nature” or inherent
rules.
How should the product be communicated
The product should be designed or communicated in a way that aids customers in swiftly and effortlessly moving from their current state to their desired dream state.
