How value is perceived Flashcards
How is the value of a product or service made
Value = Dream Outcome X Perceived likelihood of success / the time and effort it takes to get something X by the price they pay
What is the sacrifice that consumers make
The amount of money they pay
How can you making the dream outcome more grand increase the value
By making their dream outcome more grand and wonderful, people tangibly get too see what they are sacrificing more of their money for.
How does the likelihood of success increase the value
The more guaranteed something is, the more people are willing to sacrifice
How can time, effort and sacrifice decrease the value of a good or service
people may value their time and effort more than your goods and services
How can saving people effort, time and sacrifice increase the value of your goods and services
because it can get people results faster, which increases the value
Example of time, effort and sacrifice saving product
Lipo-suction VS fitness training. Lipo suction is worth alot more, as the results are guaranteed and the time and effort sacrifice is minimul
Can charging too much for a valuable good or service lead to people not buying
Yes, if the person values their money more than than the result - And if they think you’re taking the piss