How value is perceived Flashcards

1
Q

How is the value of a product or service made

A

Value = Dream Outcome X Perceived likelihood of success / the time and effort it takes to get something X by the price they pay

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2
Q

What is the sacrifice that consumers make

A

The amount of money they pay

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3
Q

How can you making the dream outcome more grand increase the value

A

By making their dream outcome more grand and wonderful, people tangibly get too see what they are sacrificing more of their money for.

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4
Q

How does the likelihood of success increase the value

A

The more guaranteed something is, the more people are willing to sacrifice

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5
Q

How can time, effort and sacrifice decrease the value of a good or service

A

people may value their time and effort more than your goods and services

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6
Q

How can saving people effort, time and sacrifice increase the value of your goods and services

A

because it can get people results faster, which increases the value

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7
Q

Example of time, effort and sacrifice saving product

A

Lipo-suction VS fitness training. Lipo suction is worth alot more, as the results are guaranteed and the time and effort sacrifice is minimul

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8
Q

Can charging too much for a valuable good or service lead to people not buying

A

Yes, if the person values their money more than than the result - And if they think you’re taking the piss

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