The value ladder Flashcards
What is the value ladder
The value ladder is a concept where you increase the amount of value you provide your customers with over time
What’s usually the initial value you provide
The initial value is usually via social media.
Where people sacrifice some of their time to receiving the value you’re teaching.
What is a lead magnet
A lead magnet is where you offer your audience a “free” gift (which they perceive as valuable) in exchange for their contact information.
What is a low ticket product
A product with a low price point, under £80 - But you give them a massive amount of value in exchange that will help them reach their goals
What is a mid ticket product
Their a little bit more money, but you give them even more value
What is a high ticket product
Where they pay thousands - and you give them an unmatched amount of value
What does the value ladder look like
- Social Media Post
- “Free” lead magnet-newsletter or gift
- Low Ticket Product
- Mid Ticket Product
- High Ticket Product
Whats your goal with the value ladder
Get people as far up the ladder as possible - By improving each stage of the ladder
