Funnels

Question 1

What is a funnel

Answer 1

The process of directing potential customers through a structured journey is called a funnel.

Question 2

What is the purpose of a funnel

Answer 2

A funnel’s purpose is to persuade visitors to share information or make a purchase.

Question 3

What type of lead funnels are there

Answer 3

Normal lead funnels
Blog posts
Quiz/ surveys

Question 4

Normal lead funnel process

Answer 4

Capture the attention from wherever

Opt in page: Where the transaction of their contact info in exchange for a free gift happens

You then use their contact info to send them marketing campaigns

Question 5

Example free gifts

Answer 5

Guides
Mini-training
discounts
free consultations
free inspection
free results (from a quiz/ survey)

Question 6

What is the process of a blog post

Answer 6

Blog post = Helpful article with information the lead is interested in/ finds valuable

At some point when they’re scrolling through the article, they will see a pop up for a free gift in exchange for their contact info

Question 7

What is the process of a Quiz/ survey

Answer 7

They’ll do a quiz, then they’ll go to get the results, and in exchange for the results, they’ll have to give you their contact info.

The “free gift” if the results