Diagnosing a business (attention)

Question 1

What are businesses with 0-1k followers

Answer 1

Getting attention is there biggest weakness

Question 2

What are businesses with 1K-10K followers

Answer 2

Limited options for monetisation, attention is still the main challenge

Question 3

What are businesses with 10K-100K follwers

Answer 3

Primary focus shifts to monetisation

Question 4

What are businesses with 100K+ followers

Answer 4

Attention is sufficient, explore new monetisation avenues

Question 5

What do you need to keep in mind when evaluating social media followings

Answer 5

Engagement compared to following

If theres low engagement, then they either have fake followers or terrible engagement

Question 6

How do you identify that the ads are successful

Answer 6

The longer the ad is running, and the more as you see, the more likely the ads are successful.

And how good their ads are

Question 7

How can you find a businesses ads

Answer 7

facebook ad library
semrush
similarweb
other social media ad library’s
bigspy (once you have the money)

Question 8

What are ways to analyse getting attention

Answer 8

Ads
Social Media
SEO

Question 9

How do you identify if a business is ranking high in SEO

Answer 9

Use similarweb or semrush to see what terms they rank highly for (if any)

Search google see if they are on the first page, or in the top 3 results

Affiliate marketing/ joint venture partners

Press coverage/social media buzz/ trending

Question 10

How do you identify affiliate marketing/ joint ventures

Answer 10

See if they have affiliate links of platforms like click bank

See if they’ve been tagged on social media with links linking back to there website