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Learn The Basics (copy writing)

This class was created by Brainscape user Rico Labellea. Visit their profile to learn more about the creator.

By: Rico Labellea
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Decks in this class (19)

What is a business
What is a business,
Why do people do buisness,
What is a market
8  cards
How value is perceived
How is the value of a product or ...,
What is the sacrifice that consum...,
How can you make a product or ser...
8  cards
Two levers of success
What is essential for maximising ...,
What does providing significant v...,
What are the levers to business s...
3  cards
The value ladder
What is the value ladder,
What s usually the initial value ...,
What is a lead magnet
8  cards
What is a market
What is a market,
What is the size of a market,
What do businesses research about...
3  cards
Human motivators
What motivates humans to take action,
Example,
Do people take action with emotio...
3  cards
Roadblocks & Solutions
What do people that are driven by...,
What is it vital for a copywriter...,
What should the product or servic...
3  cards
Where the product fits in
Is the product the solution,
What are products,
Example
7  cards
Identity products
What are identity products in pla...,
What do identity products enable ...,
What are examples of identity pro...
4  cards
How do businesses get attention
What are the 2 ways businesses ge...,
What are the 2 ways to carry out ...
2  cards
Attention through Search
What do people tend to use to see...,
How do businesses appear in the r...
2  cards
What makes a human pay attention
How to capture peoples attention,
What do effective ads and content do
2  cards
Funnels
What is a funnel,
What is the purpose of a funnel,
What type of lead funnels are there
7  cards
Sales funnels
Traditional sales funnel,
Advertorial sales funnel process,
Application sale funnel process f...
3  cards
Event funnels
Webinar funnel process,
Launch of a product funnel process
2  cards
Home page funnel
Home page funnel process,
What is the central hub of a webiste
2  cards
Diagnosing a business (attention)
What are businesses with 0 1k fol...,
What are businesses with 1k 10k f...,
What are businesses with 10k 100k...
10  cards
Diagnosing a business (monetisation)
What could you use as an opportun...,
What are other opportunities,
How can you analyse their copywri...
5  cards
How to create genius solutions
What are the 2 elements of a mark...,
Ehat,
3  cards

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Learn The Basics (copy writing)

  • Class purpose General learning

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