How to create genius solutions

Question 1

What are the 2 elements of a marketing idea

Answer 1

The machine - Everything from their funnels, products, social media content, sales page, ads etc (you need to know what you’re going to be fixing)

Effective copywriting - The actual words and persuasive elements in that machiine

Question 2

You’ll either be doing what as a copywriter

Answer 2

Fixing a broken/ ineffective part of their marketing machine (example: fixing the copy of their facebook ads)

Adding a new part to their marketing machiene - Maybe doing TikTok ads