Diagnosing a business (monetisation)

Question 1

What could you use as an opportunity to put into my clients value ladder (if they don’t have)

Answer 1

Lead magnet
Lot ticket product
Mid ticket product
High ticket product
Subscription based product

Question 2

What are other opportunities

Answer 2

Strenghthening weaker products?

Creating products which don’t depend on the owners time in order to scale

Implementing upsells, down sells and cross sells one time offers in their funnels

Are they nurturing existing customers to lead them higher up the value ladder - if not you can implement this

Question 3

How can you analyse their copywriting quality

Answer 3

How well does their copy use the main emotions of their target market

Do they communicate with their audiences knowledge level and awareness of the problems and products

Is their copy: boring, confusing or ugly

Are there any noticeable opportunities to use other copywriting tactics to increase the percentage of people that engage or purchase

Question 4

Whats something you should do when analysing a businesses copy (prospecting)

Answer 4

Do a little bit of research on the companies target market

Question 5

What are other indicators of monetisation ability of the prospects products

Answer 5

an abundance of reviews

the visual design also look good on mobile, and does if reflect a high quality product

their customers talk about how they love the product