Identity products Flashcards
1
Q
What are identity products in place to do
A
- Certain products, such as fashion brands and luxury items, are less about solving problems and more about bestowing an identity.
2
Q
What do identity products enable people to do
A
- These products enable buyers to signify to themselves and others the type of person they are or aspire to be.
3
Q
What are examples of identity products
A
clothes
watches
cars
4
Q
Why is it important to know the difference between an identity product and a problem solving product
A
Because not all products or services are problem solving. For example, a louise vuitton pair of glasses don’t really solve a problem.
