what are the external influences on marketing decisons

Question 1

how does competition influence marketing objectives

Answer 1

stronger competition may have to lead to less ambitious marketing objectives

Question 2

how does market conditions influence marketing objectives

Answer 2

a growing market may allow more ambitious marketing objectives

Question 3

how does economic factors influence marketing objective

Answer 3

a weak economy may require less ambitious marketing objectives

Question 4

how does technological change influence marketing objectives

Answer 4

a business that is benefiting from technological change can set more ambitious marketing objectives

Question 5

how does population changes influence marketing objectives

Answer 5

a growing population or target market can lead to more ambitious marketing objectives

Question 6

how does trends and fashions influence marketing objectives

Answer 6

a business that is benefiting from changing trends and fashions can set more ambitious marketing objectives