marketing objectives

Question 1

what is the definition of marketing objectives

Answer 1

they are measurable targets that a business intends to achieve as a result of its marketing activities

Question 2

what is the definition of marketing research

Answer 2

means gathering data to discover the needs and wants of current and potential customers

Question 3

what is primary research

Answer 3

collecting new information that is tailor made to the business’ needs

Question 4

what are examples of primary research

Answer 4

surveys, observation, focus groups and test marketing

Question 5

what is secondary research

Answer 5

using information that already exists.

Question 6

examples of secondary research

Answer 6

sales figures, information on competitors, economic data, population statistics

Question 7

how is the value of a sample determined

Answer 7

the size of the sample

whether the sample is representative of there customers

Question 8

what confidence levels does a business want

Answer 8

95%