horizontal and vertical integration Flashcards
1
Q
what is forward integration
A
moving up the supply chain, i.e a distributor buying a retailer
2
Q
what is backwards integration
A
moving backwards on the supply chain thereofre a manufacturing comply buying a business supplying raw materials
3
Q
what is horizontal integration
A
a business buying a business who is at the same stage of supply chain
4
Q
real life example of forwards integration
A
booker buys londis
5
Q
real life example of backwards integration
A
ikea bought forests in bulgaria
