boston matrix

Question 1

what is a star

Answer 1

high market share, high growth market

Question 2

what is a problem child

Answer 2

low market share, high growth market

Question 3

what is a cash cow

Answer 3

high market share, low growth market

Question 4

what is a dog

Answer 4

low market share, low growth markets

Question 5

what is the strategy for stars

Answer 5

invest in marketing
create barriers to entry
repel challenges from competitors

Question 6

what is the strategy for problem children

Answer 6

invest to increase market share
invest in the most likely to be stars
need cash to invest

Question 7

what is the strategy for cash cows

Answer 7

they have good cash flow so re invest into problem children and stars
dont invest in cows

Question 8

what is the strategy for dogs

Answer 8

not worth investing in
don’t waste resources or management time
phase it out or out it down

Question 9

example of star product

Answer 9

iphone

Question 10

example of cash cow

Answer 10

app store and itunes

Question 11

example of dog

Answer 11

ipod

Question 12

example of problem child

Answer 12

apple watch