lean production

Question 1

how is the bartlett and ghoshal model used

Answer 1

to contrast strategy for business internationally

Question 2

what are the two pressures

Answer 2

force for local responsiveness

force for global integration

Question 3

how would there be a high force for local responsiveness

Answer 3

if customers want products to be adapted to local requirements
if other local businesses are supplying goods already adaoted

Question 4

how would there be a high force for global integration

Answer 4

if branding needs to be consistent

if you need to standardise products to be efficient e.g. economies of scale

Question 5

what is high for global integration and low for local responsiveness

Answer 5

growth

Question 6

what is low for global integration and high for local responsiveness

Answer 6

multi domestic

Question 7

what is low pressures for both

Answer 7

international

Question 8

what is high pressures for both

Answer 8

transnational

Question 9

what is the strategy for growth

Answer 9

highly centralised
economies of scale
standardised products

Question 10

what is the strategy for multi domestic

Answer 10

different stategys for each country

decision making is decentralised

Question 11

what is the strategy for transnational

Answer 11

complex to achieve

wide sharing of expertise

Question 12

what is the strategy for international

Answer 12

managed centrally

its easy