Pestle Analysis Flashcards
1
Q
what is pestle analysis
A
a framework for assessing the key features of the external environment facing a business
2
Q
what does pestle stand for
A
Political Economic Social Technological Legislations Ethical/ environmental
3
Q
what things are included in poltical
A
competition law
industry laws
taxation laws
4
Q
what things are included in economic
A
interest rates
consumer income and spending
exchange rates
GDP
5
Q
what things are included in social
A
demographic change
consumer tastes and fashions
pressure groups on csr etc
6
Q
technological change
A
disruptive technology
adoption of mobile technology- m commerce
new production processes
7
Q
what things are included in the law
A
employment law
minimum wage
health and safety laws
environmental legislation
8
Q
what things are included in the ethical/environmental
A
sustainability
ethical sourcing
pollution
