internal influences on marketing objectives

Question 1

how does the finance team have an influence on marketing objectives

Answer 1

the amount of money available for marketing activities will affect how ambitious the objectives can be

Question 2

how does HR have an influence on marketing objectives

Answer 2

the skills and size and motivation of the work force will affect how ambitious the objectives will be

Question 3

how does operations management influence marketing objectives

Answer 3

the capacity and flexibility of the company will affect how ambitious the objectives can be

Question 4

how does the corporate objectives of a business affect the marketing objectives

Answer 4

the marketing objectives must be consistent with the corporate objectives