approaches to decision making Flashcards
what is scientific decision making
the use of formal procedure to ensure that decisions are reached in an objective manner. it attempts to eliminate hunch or bias by ensuring that decisions are based on factual numerical evidence
what are the advantages of scientific decision making
use of numerical evidence should reduce the risk of failure
less danger of bad decisions being forced through by strong personalities
disadvantages of scientific decision making
can be slower and more expensive than intuitive decisions
may not be suitable for innovative new products where data cannot be obtained
what is intuition
means basing decisions on gut feeling or personal opinions, without carrying out detailed research
what are the advantages of intuition
quicker and cheaper than scientific decision making
more suitable for innovative new products where data can’t be obtained
what are the disadvantages of intuition
lack of numerical evidence may increase the risk of failure
more danger of bad decisions being forced through by strong personalities
what are the 4 influences on decision making
the mission and objectives of a business
the external environment
resource constraints
ethical considerations
what are the advantages of ethical behaviour
attracts customers
attracts employees
attracts shareholders
environmental policy’s can decrease costs
disadvantages of ethical behaviour
can increase costs
decrease profits
lower profits are unattractive to shareholders
initial cost of environmentally friendly equipment and vehicles can damage cash flow