bartlett and ghoshal Flashcards
how do businesses use the bartlett and ghoshal model
to contrast strategy for working around the world
what are the two pressures
force for local responsiveness
force for global integration
how is force for local responsiveness high
customers want products to be adapted to them
local businesses already supply adapted goods
how is force for global integration high
they need to have consistent branding
they need to be efficient e.g. use economies of scale
what is both high pressures
transnational
what is both low pressures
international
what is high pressure for global integration and low for local responsiveness
global
what is low for global integration and high for local responsiveness
multi domestic
what is the strategy for global
standardise products
economies of scale
centralised decision making
what is strategy for multi domestic
different strategy for every country
decentralised decision making
what is strategy for transnational
complex to achieve
wide sharing of expertise
what is strategy for international
managed centrally easy
