Week 4 Reading - ParticipACTION: This mouse roared, but did it get the cheese?

Question 1

What are ParticipACTIONs theoretical underpinnings?

Answer 1

• Improve Canadian Health through Physical Activity
• Raise awareness and create supportive environment for active living
• Use social marketing and health communication

Question 2

What are the three phases of evaluation of participACTION?

Answer 2

• Formative
• Process
• Impact

Question 3

What do survey findings on participACTION show?

Answer 3

• high recall rate
• associated with physical activity guidelines
• No increase in physical activity

Question 4

Why is ParticipACTION considered a success story?

Answer 4

• Fostered awareness
• Lasting impact on Canadian Culture
• Adaptable to new public health ideas