Timeline of ParticipACTION Commercials

Question 1

What is common amongst early participACTION commercials?

Answer 1

• Shame
• Humour
• Individual
• Health Education

Question 2

When did the commercials start using health promotion?

Answer 2

• 1984: dont just think about it, do it

Question 3

What stays consistent throughout the commercials?

Answer 3

• Humour

Question 4

When did commercials become more about health education again? Why do you think that?

Answer 4

• 2011 - 2019
  The use of shaming and individual approach to health reflects a similarity to early stages. Blaming mother and self for your own problems or the problems of those in your care. Idea behind it is to create better behavioural changes, but fails to promote community driven approaches. 2023 gets back to creating and striving for population health promotion.