Reading Week 4 - Population-Level Evaluation of ParticipACTION's 150 play list

Question 1

What did participACTION mass reach campaigns aim to tackle?

Answer 1

• Physical inactivity

Question 2

How did the mass reach campaign aim to tackle physical inactivity?

Answer 2

• increasing awareness
• Addressing social norms surrounding physical activity

Question 3

What are ParticipACTION mass reach campaigns?

Answer 3

• Structured interventions that disseminate physical activity-related messages to large populations

Question 4

What are the best practices for mass-reach campaigns?

Answer 4

• involve community involvement through programs and events

Question 5

Why was ParticipACTION 150 play list developed?

Answer 5

• Commemorate Canada’s 150th anniversary of confederation

Question 6

What was the objective of the ParticipACTION’s 150 play list?

Answer 6

• Encourage Canadians to engage in 150 unique physical activities
• Emphasize being active is integral to Canadian identity

Question 7

What did the ParticipACTIONs 150 play list campaign consist of?

Answer 7

• 2017, supported by varioius media channels
• TV, Radio, Social Media

Question 8

What are ParticipACTIONs 150 play list components?

Answer 8

• Mass media advertisements
• Social media engagement
• Website for activity tracking and prize eligibility
• Community events across Canada of varying scales, from marquee events to grassroots initiatives

Question 9

what findings did the participaction 150 play list discover?

Answer 9

Awareness
- 38% (exceed set target)
Participation
- 19.5%
Attendance
- Met or exceeded attendance goals

Question 10

What were the findings on attitudes and intentions?

Answer 10

• higher agreement with campaign messages correlated with increased participation
• increased intentions for various health and physical activity-related behaviours

Question 11

What were the behavioural trialing findings of the participACTION 150 play list?

Answer 11

• intentions high
• Behavioural changes limited
• Intention-behaviour gap common

Question 12

What is key to bridging the intention-behaviour gap and fostering long-term behaviour change?

Answer 12

• Community involvement and sustained efforts