walmart Case Study Flash Cards
How many people does Walmart employ globally
2.3 million workers, 1.6 million in US alone
How many stores does Walmart have
11,500 stores
How has Walmart helped countries
Helps social and economic development of countries it expands into as its provides a transfer of skills, technology and rise in wages (Multiplier effect)
Where is Walmarts headquarters
Bentonville Arkansas - America
Where is Walmarts R & D (research and development)
Jane - a town nearby to bentonville
Examples of FDI from Walmart
Acquisition of Asda in the UK, Seiyu (Japan), BestPrice (India), Bompreco (Brazil)
Why does Walmart manufacture most its products abroad
They do this to exploit comparative advantage, such as lax health and safety regulation and cheaper and more abundant workforce
Why does Walmart not use the same branding globally
To adapt to different cultures and demand (glocalisation)
