🖼️Quantitative And Qualitative Data Flashcards

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1
Q

Quantitative Data

A

Numerical data that’s associated with the scientific and experimental approach

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2
Q

Quantitative Data Examples

A

Census data
Market research data
Statistics

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3
Q

Quantitative Data Advantages

A

Greater number surveyed
Greater accuracy
Can be replicated, and compared
Personal bias avoided
Time

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4
Q

Quantitative Data Disadvantages

A

Narrower amount of data collected
Limited results, numerical rather than narrative
Pre-set answers don’t reflect feeling
Questions can have structural bias, therefore false representation
Not in depth

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5
Q

Qualitative Data

A

Non-numerical data used in a relatively unstructured and open ended way

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6
Q

Qualitative Data Examples

A

Photos
Interviews
Poems
Art
Lyrics

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7
Q

Qualitative Data Advantages

A

Depth and detail
Openess
Simulates individual experiences
Attempts to avoid pre-judgements

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8
Q

Qualitative Data Disadvantages

A

Fewer people studied
Less easy to generalise
Difficult to systematically compare
Dependent on skills of researcher
Bias
Time

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