🖼️Quantitative And Qualitative Data Flashcards
Quantitative Data
Numerical data that’s associated with the scientific and experimental approach
Quantitative Data Examples
Census data
Market research data
Statistics
Quantitative Data Advantages
Greater number surveyed
Greater accuracy
Can be replicated, and compared
Personal bias avoided
Time
Quantitative Data Disadvantages
Narrower amount of data collected
Limited results, numerical rather than narrative
Pre-set answers don’t reflect feeling
Questions can have structural bias, therefore false representation
Not in depth
Qualitative Data
Non-numerical data used in a relatively unstructured and open ended way
Qualitative Data Examples
Photos
Interviews
Poems
Art
Lyrics
Qualitative Data Advantages
Depth and detail
Openess
Simulates individual experiences
Attempts to avoid pre-judgements
Qualitative Data Disadvantages
Fewer people studied
Less easy to generalise
Difficult to systematically compare
Dependent on skills of researcher
Bias
Time