UNIT 8 - Why does Strategic Positioning Matter

Question 1

what is important

Answer 1

choosing right palce to copmete

Question 2

why will a bs find it difficult to do well

Answer 2

bs has wrong products in wrong market

Question 3

What does a bs also need to consider

Answer 3

where it fits in market releative to others

Question 4

what is it important to have in terms of customers

Answer 4

clear position in eyes of customers of where a bs has positioned itself and fits

Question 5

why is it impmortant to have a clear position in teh eys of consumers

Answer 5

so can place bs relative to others in mkt &know where it fits

Question 6

also important to haev right positioning for

Answer 6

mkt conditions

Question 7

give example of poor strategic positioning in terms of mkt conditions

Answer 7

bs moving upmarket offering more premium products when customers want more basic items

Question 8

OT a bs may want to

Answer 8

reposition themselves

Question 9

why will a bs want to repositoin themselves over time

Answer 9

internal and external conditions change

Question 10

repositioning can take some

Answer 10

time