UNIT 8 ANSOFF MATRIX - New Product Development Flashcards
1
Q
new product development involves
A
developing new products for existing customers
2
Q
bs may be responding to changes in and anticipating
A
customer requiremetns
or
anticipating future change
3
Q
Investment in new product development takes
A
time
4
Q
explain why investment takes time
A
researching
testing
launching new products properly
can take months and years
5
Q
describe risk of new product development
A
high
6
Q
why is NPD high risk
A
lots of new product ides fail even after ben lauchd
7
Q
give example fo new product ideas filing after been launched
A
2016 Google Glass withdrawn from market for further developmetn
8
Q
Why would b want to invest in new product development
A
to broaden portfolio
and if sales of exsiting products are in decline (therefore helping to reduce risk)
