UNIT 8 ANSOFF MATRIX

Question 1

ansoff matrix is one way ..

Answer 1

strategic direction of a bs can be analysed

Question 2

What does matrix consider

Answer 2

firms strategy in terms of

products it offers
and
mkt which it operates

Question 3

What are the headers onteh bottom left of teh matrix

Answer 3

Existing Markets
New Markets

Question 4

What are the headers on the top right of the matrix

Answer 4

Existing Products
New Products

Question 5

What is teh comno (top left of the matrix)

Existing Markets + Existing Products

Answer 5

Market Penetration

Question 6

What is the combo (bottom left of matrix)

New Markets + Existing Products

Answer 6

Market Development

Question 7

What is the combo (top right of matrix)

Existing markets + new products

Answer 7

New Product Development

Question 8

What is the combo (bottom right of matrix) new market + new product

Answer 8

diversification

Question 9

in reakity there are many diff version of these strategies fgive exmaple .. new product, IT CAN BE?

3 MARKS

Answer 9

exsiting product, slightly modified

product new to bs but not mkt

somehtign highly innovative that’s not been produced by anyone before

Question 10

as theres many diff versions of strategies e.g new product new has

Answer 10

varying degrees of new ness

Question 11

new mkts can mean

expanding…

Answer 11

expanding into region few miles away from where currently operating

or

expanding globally and dealing with v diff mkt conditions

Question 12

because ther are various way to interpet strategies what can we have on ansoff matrix model

Answer 12

scale that shows how new products and markets are rather than just saying new or exsisiting

Question 13

some degree of newness in terms of markets could be expanding age …

Answer 13

range of target mkt

Question 14

very new market in terms of degree scale could be targeting locatIonwise

Answer 14

new continent

Question 15

we shoudl apprecite that a bs can pursue

Answer 15

several strategies at same time

Question 16

give example fo bs pursuing multiple strategies at same time in GENERAL

Answer 16

bs trying ot boost sales of exisitnig profucts in exisitng markets (PENETRATION)

whilst

Developing enw products and pursuing overseas(diversification)

Question 17

Give real life example of firm pusrsuing multiple strat + Varying degrees COCA COLA

Answer 17

coca cola modifiying exsiting products - through having diff packaging(NPD)

while moving into new markets with monster energy drinks (market development)

Question 18

in terms of theories and rembering waht ansoffs matrix is for how can we rember it

Answer 18

a for analysing te strategic direction of a bs

Question 19

how can we eval risks of a business in pursuing diff directios

Answer 19

varying degrees of newness scale for mkt nd products