UNIT 8 CHOOSING HOW TO COMPETE - Strategic posiotionning

Question 1

strategic positioning

Answer 1

refers to how bs percieved relative to others in industry/market

Question 2

once strategic direction of bs is decided what must managers decide

Answer 2

where to position bs relative to its comp

Question 3

give example of question related to strategic postiioning

Answer 3

how will bs compete relevant to comp in markets bs is targetting

Question 4

give a rwal life consideration of strategic posititoninng

Answer 4

how does sport direct want to be thought of by customers relative to Decathalon

Question 5

Managers will decide wehre in the market they want bs to compete compared to

Answer 5

it rivals

Question 6

give example of maangers deciding wehre in te mkt they want to compete relative to other bs in industry

Answer 6

Premier Inn is more of a budget hotel chain than Hilton

Question 7

What is crucial about wehre a bs would like to poitiosn itself/percieves itself

Answer 7

where bs would liek to position itself v where it actually sits in custoemrs minds

diff things