UNIT 8 - Sources of sustainable competitive advantage

Question 1

according to john kay what are 3 main sources of sustainable comp adv

Answer 1

Innovation
Architecture
Reputation

Question 2

innovaiton- Can be imitatedbut bs can protect its developmetns through .. or

Answer 2

patent

or process cna be secretive therfore protecting it from others

Question 3

ARCHITECTURE - according to kay htis term describves

Answer 3

relationships with suppliers and customers

Question 4

ARCHITECTURE - xplain how it provides sustainable comp adv

Answer 4

relationships built up over time

so not easy for other to replicate them

Question 5

ARCHITECTURE - good architecture provides …

Answer 5

good info

and good understanding of suppliers

and customers

and their needs

Question 6

REPUTATION - in one sense this is part of

Answer 6

architecture

Question 7

REPUTATION - explain how this is a sustainable comp adv

Answer 7

takes time to build and cant easily be copied therefore if looked after and protected it can be sustainable advantage

Question 8

REPUTATION - what can a good one do

Answer 8

opens doors

makes customers iwlling to lsioten and try your products

and adds val to p/s

shoe v nike shoe