UNIT 8 ANSOFF MATRIX - diversification Flashcards
1
Q
what does diversification involve
A
offering new products to new customer grouips (mkts)
2
Q
describe risk of diversification
A
high
3
Q
why is there a high level sof risk in diversification
A
products and target customers are unfamilair to the bs and its maangers
4
Q
as theres a high level of risk as products and target customers unfamiliar to mkt
as a result how are the levels of uncertaintiy
A
high levels of uncertainty
5
Q
How can the strategy be seen to reduce risk
A
by moving to new mkts + developing new products bs less vulnerable to changes in one of its mkt segments
