Unit 5 Lesson 3: Mass Media Flashcards
broadcast media
media that transmits content mainly through television and radio
digital media
media that transmits content electronically as data
media
means or vehicle for the communication of content
mass media
forms of media used to reach large numbers of people
outdoor media
media that communicates content to people away from home
print media
media that uses writing and visual images to communicate
trends
movement or general directions in which things are developing or changing
To determine themes in mass media, we can ask analytical questions about the content and its delivery. For example:
- What imagery presented in the media is repeated or otherwise notable?
- What other effects, like light and sound, are included, and in what way do they affect me?
- What explicit messages does the media convey to its audience directly?
- What implicit messages must the audience infer to better understand the content and its purpose?
close-up shot
an image created when a camera focuses tightly on a person’s face or on another object
cutaway
an abrupt jump from one shot to another
ambient
in the background
editing
the process of cutting and assembling finished film
jump cut
a way to edit film to show the same scene from slightly different angles
1.
media
means or vehicle for the communication of content
mood
the overall emotional atmosphere of a creative work
reaction shot
an image created when action onscreen shifts to a separate shot showing how a character or characters react
tone
the attitude of a creative work
wide shot
an image created when a camera films something from far away
Audio techniques help media producers develop a mood and tone suited to the message they want to convey, whether that message is meant to inform, sell, entertain, or educate. Some of the techniques they use include:
- music
- ambient noise
- dialogue, narration, voice-over, or other spoken word
- silence
- shifts in volume
logos
attempts to persuade through appeals to the audience’s reason
ethos
attempts to persuade through appeals to the audience’s respect for authority
persuade
to convince someone to believe something through reasoning or argument
rhetoric
language used to persuade, inform, or provoke a response
pathos
attempts to persuade through appeals to the audience’s emotions
the avant-garde approach
the avant-garde approach to persuasion. It made you feel like you’d be leading a trend.
identification
identified with the character
