Unit 3 (Social Psychology) Flashcards
Two Major Schools of Thought
Cognitive (Thoughts) and Behaviorist (Reactions)
Attitudes
Situation, Cause short-term behavior, change frequently
Value
relative importance that an individual places on an item, idea, person, etc. that is part of their life
Persuasion
Change attitudes
Four factors of persuasion
Source, Message, Channel, Receiver
Prejudice
Negative Judgement, Lack facts, Ethnocentrism
Ethnocentrism
Positive attitude about your ethnic group, Negative attitude about other ethnic groups
Causes of Prejudice
Competition, Personality, Aggression, Pre-Existing Prejudice, Superiority, Frustration, Lack of Education
Attributes
Physical or mental characteristics, Stereotype (assigning an attribute based on race, gender or religion)
Attribution Theory
a Social Psychological theory that relates to the way in which people explain their own behavior and that of others. According to this theory, people tend to attribute (or explain) psychological or external causes as the determining factor in behavior
Two Attributions
Personal (Internal) & Situation (External)
Fundamental Attribution Error
Two much credit to internal factors, ignoring external factors
Conformity
Change in behavior and belief, indirect or perceived pressure
Obedience (Compliance)
Change in external behavior, direct pressure, just going along (Obedience: someone w/ authority, Compliance: friends)
Identification
Desire to be like a group
Internalization
Adopting a group’s beliefs
Cognitive Dissonance Theory
Tension between mind and heart, Goal is to reduce tension, Peer Pressure (Choice that doesn’t require much thought)