UNIT 3 LESSON 3 Flashcards
Perceptual Processes
minimum stimulation needed to detect a stimulus more than 50% of the time
absolute threshold
the ability to detect signal difference
difference thresholds
the ability to detect the
presence of a weak stimulus amid other, stronger stimuli
signal detection
the impact of stimuli on our cognition and judgement that is too quick or weak to consciously detect or process
Subliminal messaging
starts at sensory receptors and works up to higher levels of processing, it essentially sees the image for what it is, not what it could or should be
Bottom-up processing
constructs perceptions that draw from our own experiences and expectations, not just the stimulation itself
Top-down processing
the ability to focus on one stimulus among many
selective attention/ cocktail party effect
not noticing stimuli when focused on others
Inattentional blindness
failing to notice changes in the environment, especially when selective attention focuses
our conscious thought on a single stimuli
Change blindness
diminished sensitivity as a consequence of constant stimulation
Sensory adaptation
the formation
of whole, meaningful, or continuous stimuli when given mixed or unintegrated pieces of visual information
gestalt principle