Types of Data

Question 1

Qualitative data

Answer 1

Non-numerical data.

Question 2

Quantitative

Answer 2

Numerical data.

Question 3

Primary data

Answer 3

Data collected first hand by the researcher.

Question 4

Secondary Data

Answer 4

Data that already exists, collected by other people. It is usually readily available.

Question 5

Strength of qualitative data

Answer 5

More detail, allowing you to find out why.

Question 6

Weakness of qualitative data

Answer 6

Time consuming as its hard to analyse. Hard to spot patterns between answers.

Question 7

Strength of quantitative data

Answer 7

Easy to analyse data and easy to spot patterns in the data collected.

Question 8

Weakness of quantitative data

Answer 8

Less detail collected so cannot find out why people put the answer they did.

Question 9

Strength of primary data

Answer 9

Collected first hand by researcher increasing validity as it is more trustworthy.

Question 10

Weakness of primary data

Answer 10

Time consuming to collect all the data themselves.

Question 11

Strength of secondary data

Answer 11

Readily available and less time consuming.

Question 12

Weakness of secondary data

Answer 12

Less valid as you do not know who collected the research and if you can trust the results of the data.