Observations Flashcards
Observation
Where the researcher observes and records ppts behaviour but does not manipulate any other variables.
Structured observation
Observer has pre-determined coding categories for behaviour.
Strength of structured observation
Easier to record and to obtain inter-rater reliability.
Weakness of structured observation
Reductionist and can lower validity.
Unstructured observation
Observer records everything observed during the observation.
Strength of unstructured observation
Increases validity and gives you a wider range of context.
Weakness of unstructured observation
Harder to record and establish reliability. Open to observer bias.
Naturalistic observation
Observation is set in a natural environment.
Strength of naturalistic observation
High in ecological validity
Weakness of naturalistic observation
Low in reliability.
Controlled observation
Observation is set in an artificial environment.
Strength of controlled observation
High in reliability.
Weakness of controlled observation
Lacks ecological validity.
Covert observation
Participants are unaware we are being watched.
Strength of covert observation
Increases validity.
Obtain more natural behaviours.
Less chance of social desirability and demand characteristics.