Types of Data Flashcards
what is quantitative data
worded data
what is quantitative data
numerical data that can be analysed statistically
what is primary data
data that is collected first hand by the researcher
what is secondary data
data already exists, books, websites, government records etc
what is meta analysis
data that combines data from a large amounts of studies
strength of qualitative data
.greater detail
.broader in scope
.greater opportunity to fully report thoughts, feelings and opinion
.greater external validity
limitation of qualitative data
.difficult to analyse
.difficult to summarise statistically
.patters and comparisons can be hard to identify
.conclusions may rely on subjective interpretation so there is an element of bias
strength of quantitative data
.easy to analyse
.easy to statistically summarise
.comparisons and patterns can be easily drawn
.more objective and less open to bias
limitation of quantitative
.narrower in meaning and detail
.thus may fail to represent “real life”
strength of primary data
.fits the job
.authentic data
.researcher knows well what they are collecting
.can be specifically targeted info
limitation of primary data
.requires a lot more time and effort
strength of secondary data
.cheap, quicker and easier
limitation of secondary data
.variation in quality and accuracy of secondary data
.could be outdated or incomplete
.may not match researcher needs or objectives
.challenges the validity of conclusions made
strength of meta analysis
.creates a larger and more varied sample
.results can be generalised across much larger populations
.increased validity
limitations of meta analysis
.may be prone to publication bias
