Types of Data Flashcards

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1
Q

what is quantitative data

A

worded data

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2
Q

what is quantitative data

A

numerical data that can be analysed statistically

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3
Q

what is primary data

A

data that is collected first hand by the researcher

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4
Q

what is secondary data

A

data already exists, books, websites, government records etc

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5
Q

what is meta analysis

A

data that combines data from a large amounts of studies

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6
Q

strength of qualitative data

A

.greater detail
.broader in scope
.greater opportunity to fully report thoughts, feelings and opinion
.greater external validity

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7
Q

limitation of qualitative data

A

.difficult to analyse
.difficult to summarise statistically
.patters and comparisons can be hard to identify
.conclusions may rely on subjective interpretation so there is an element of bias

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8
Q

strength of quantitative data

A

.easy to analyse
.easy to statistically summarise
.comparisons and patterns can be easily drawn
.more objective and less open to bias

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9
Q

limitation of quantitative

A

.narrower in meaning and detail
.thus may fail to represent “real life”

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10
Q

strength of primary data

A

.fits the job
.authentic data
.researcher knows well what they are collecting
.can be specifically targeted info

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11
Q

limitation of primary data

A

.requires a lot more time and effort

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12
Q

strength of secondary data

A

.cheap, quicker and easier

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13
Q

limitation of secondary data

A

.variation in quality and accuracy of secondary data
.could be outdated or incomplete
.may not match researcher needs or objectives
.challenges the validity of conclusions made

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14
Q

strength of meta analysis

A

.creates a larger and more varied sample
.results can be generalised across much larger populations
.increased validity

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15
Q

limitations of meta analysis

A

.may be prone to publication bias

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16
Q

what is publication bias

A

when certain studies are left out and they could have an impact of the overall study that was investigated and this leads to a biased conclusion as it only represents some relevant data