Content And Thematic Analysis

Question 1

What is content analysis

Answer 1

It is a technique for systematically summarising and describing any form of content-written, spoken or visual

Question 2

Can it be done on a wide range of content

Answer 2

Yes

Question 3

What does content analysis involve

Answer 3

Coding categories and counting how often these categories occur

Question 4

What is content analysis do in terms of quan and qualitative data

Answer 4

It converts qualitative data into quantitative data

Question 5

Can content analysis be done on any type of qualitative data

Answer 5

Yes

Question 6

What are the first 2 steps of doing a content analysis

Answer 6

1.Decide what you’re research question is.
2. Decide WHAT are going to analyse and how you will collect this?

Question 7

What are the second 2 steps of doing a content analysis

Answer 7

3.Decide how the content will be analysed or coded. Develop a list of CODING CATEGORIES.
4. Pilot it. Make any changes needed

Question 8

What are the last 2 steps of doing a content analysis

Answer 8

5. Take a sample & tally / count the number of times the categories occur.
6. Check the reliability of the content analysis by correlating one researchers scores with others. - inter-rater reliability

Question 9

What is thematic analysis

Answer 9

It’s a way of summarising qualitative data

Question 10

What is the difference between content analysis and Thematic Analysis

Answer 10

Unlike content analysis the information is not converted into quantitative data-it remains qualitative

Question 11

What do researchers look for in thematic analysis

Answer 11

themes that reoccur in narratives and
summarises the main themes using QUOTATIONS from the evidence as support