Topic 5.6: Roger's

Question 1

Diffusion

Answer 1

wide acceptance and sale o a product ir innovation. People do not readly adopt a new product; rather, it is a deliberate decision

Question 2

categories of consumers

Answer 2

Innovators (risk takers) - first individuals to adopt an innovation
Early adopters (hedgers) - second fastest to adopt an innovation
Early majority (waiters) - third group to adopt innovation, inclined to draw from feedback from early adopters
Late majority (skeptics) - adopts innovation after it has been established
Laggards (slow pokes) - are the last to adopt an innovation

Question 3

relative advantage

Answer 3

the extent to which a design is more efficient, affordable, easier to use, etc

Question 4

compatibility

Answer 4

how compatible is the product with the social norms and beliefs of a target market

Question 5

Complexity (simplicity)

Answer 5

The degree to which a design is perceived as easy to use

Question 6

Observability

Answer 6

the benefits of the innovation are visible to the user

Question 7

triability

Answer 7

try out products before investing time or money in it

Question 8

social roots of consumerism

Answer 8

encourages consumption, used to refer the consumption of materials beyond our basic needs

Question 9

Social Media effect

Answer 9

can be used to generate support for an innovation. crowdfunding platforms allow the public to invest in creartive products or projects