theorists (base) Flashcards
Stuart Hall Media Representations theory
Media language is used to create representations. Stereotyping is often used to assert power.
Liesbet van Zoonen Representations theory
Men and women are represented differently in the media. Women are objectified as a result of Western culture.
David Gauntlett media Representations theory
We use the internet and other media texts to help us to create our identity. We now have more of a variety of representations to identify with.
bell hooks media Representations theory
Feminism is a political struggle to end patriarchal domination. Other factors affect this domination, including race and class.
Judith Butler media Representations theory
Gender is a social construction. ‘Masculine’ and ‘feminine’ are created through repetition.
Paul Gilroy media Representations theory
Even though we no longer have colonies, the representation of these groups is still affected by that time.
Roland Barthes Media Language theory
All elements of a media text are codes that need to be read. These can all be understood as the thing they are (denotative level) and the responses they create (connotative level).
Steve Neale Media Language theory
Genre is recognisable but does change over time or borrow from other genres. Genre is important to institutions because it helps them to market texts.
Tzvetan Todorov Media Language theory
Narratives follow a pattern of equilibrium disruption → new equilibrium.
Claude Levi- Strauss Media Language theory
The conflict between binary oppositions drives forward. the narrative.
Jean Baudrillard Media Language theory
The lines between created texts and reality are becoming blurred. Hyper-reality.
Albert Bandura media audiences theory
If an audience sees aggressive behaviour they are likely to mimic it. (This theory is often over simplified and criticised)
George Gerbner media audiences theory
The more we see the same representations and messages the more we believe they are true.
Stuart Hall media audiences theory
Producers want audiences to respond in a particular way to a text. Some audiences do (preferred), some don’t (oppositional) some are in the middle (negotiated)
Henry Jenkins media audiences theory
The internet has allowed fans to gather and create their own texts and easily share their work. Instead of just consuming the texts, audiences are creating them.
Clay Shirky media audiences theory
We are now more likely to use the internet and other technologies to respond to texts, including creating our own.
Livingstone & Lunt Media Industries theory
Who is regulation for? Can regulation keep up with new technology?
Curran & Seaton Media Industries theory
If we had more of a variety of media companies we’d have more of a variety of texts.
David Hesmondhalgh Media Industries theory
Industry uses tried and tested strategies to appeal to us-but we should be concerned that only a few companies hold a lot of power.
what is media language
forms , codes , conventions, technigues (comunictae meaning)
what is media representations
how media shows events issues people and social groups
what is media audience
how media forms tagret, reach and adress audinces , how audiences reply and intrepret media, how auideinces become producers them selves.
what is media industries
media processes of production, distribution and circulation affect media forms and platforms
historical contexts
how genre conventions are historically relative and dynamic
the effect of historical context on representations
the relationship of recent technological
change and media production, distribution and circulation the way in which different audience
interpretations reflect historical
circumstances
social and cultural contexts
how genre conventions are socially relative
the effect of social and cultural context on representations
how and why particularsocial groups, in a national and global context, may be underrepresented or misrepresented
how audience responses to and interpretations of media products reflect
social and cultural circumstances
econonmic contexts
how media products relate to their economic contexts in terms of: production, distribution and circulation
in a global context the significance of patterns of ownership and control
the significance of economic factors,
including funding
political contexts
how media products reflect the political contexts in which they are made through their representations, themes, values,
messages and ideologies how media products reflect the political contexts in which they are made through aspects of their ownership and political orientation, production, distribution, marketing, regulation, circulation and audience consumption.
stuart hall representation theory key words
other (ethnocentrism) steryotyping inequalites
david gauntlet identity theory key words
‘tools’ to contstruct identities, past media is singular ,
van zoonen feminist theory key words
, gender constuct, patricachal, objectifcation, male gaze
bell hooks feminist theory key words
feminism , struggle, patriarchal , oppression , intersectionality
judith butler gender performatviity theory key words
constructs, expressions ,performatviity
paul gilroys ethnicity theory key words
post colonia, hierarchy, black atlantic , othering
barthes semiotics theory key words
communicated, signs , encode, decode
todorov narratology theory key words
equilibrium narrative, idelogical,
steave neal genre theory key words
repition and difference, instatutional, iteration
levi-strauss structuralism theory key words
binary oppositions, ideolgical,
jean baudrillard postmodernism theory key words
hyper reality, immersive world,
curran and seaton power and media theory key words
oligopily, proffit and power, insituational
livingstone and lunt regulation theory key words
protection, technology
david hesmondhalgh cultural industires theory key words
mimize risk, conglomerate, oligarchy, tried and tested methods
bandura media effects theory key words
moddelling, implant ideas
gerbner cultivation theory key words
mainstreaming, mean world syndrome, saturation of ideoligies
stuart hall recpetion theory key words
communication, encode, decode, types of reading (understanding) -> pref, opp, negot
jenkins fandom theory key words
texual poachers, participary culture, mass culture
clay shirky “end of audience” theory key words
conceptualsiation, active audience, prosumer
