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MEDIAaa > Newspapers (Print) - Media Language > Flashcards

Newspapers (Print) - Media Language Flashcards

1
Q

What is the masthead?

A

The newspapers title

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2
Q

What is the skyline?

A

A line of text or boxes above the masthead

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3
Q

What are the two types of registers used?

A

Formal and informal (think where do we see both in newspapers??)

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4
Q

What is more if address?

A

How the media product addresses its audience. This might be warm and inclusive (tabloid) or formal and objective (quality)

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5
Q

What are myths?

A

Denotation and connotations are organised into myths which are the ideological meaning. They make ideology seem “natural”

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6
Q

What is a banner headline?

A

Large headline that fits the width of the printed page (mostly used in tabloids)

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7
Q

What are the generic conventions of a tabloid newspaper? 7 things!

A
  1. Softer news agenda
  2. Less formal language register
  3. Bold mastheads in sans-serif - of term white on red
  4. headlines (often banner) in bold, capitalised sans-serif font
  5. Pages dominated by headlines and images
  6. addresses a more working class audience
  7. offers news as entertainment
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8
Q

What are the generic conventions of a quality paper? 7 things!

A
  1. Harder news agenda
  2. More formal language register
  3. traditional mastheads in serif font
  4. Headlines in serif fonts
  5. pages dominated by copy
  6. Addresses a middle class audience
  7. offers news as information
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9
Q

What are the generic conventions of a hybrid? 7 things!

A
  1. Mix of hard and soft news
  2. more formal than tabloid but more opinionated than quality
  3. Traditional serif masthead
  4. Capitalised, often banner headlines
  5. front page dominated by headlines and images but some copy too
  6. Addresses a lower middle-class/skilled working class market
  7. A mix of entertainment and information
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10
Q

What is Barthes’ theory?

A

Semiotics - the study of signs

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11
Q

How is meaning constructed according to Barthes?

A

Through selection of signs, combination of signs and how these organise into myths (ideologies and viewpoints)

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12
Q

Give examples of quality papers

A

The Times (right wing), The Guardian (left wing), The FT (right wing), The Daily Telegraph (right wing)

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13
Q

Give examples of tabloids.

A

The Sun (right wing), The Daily Mirror (left wing), the Daily Star

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14
Q

Give examples of hybrids

A

DM (right wing), Daily Express (right wing)

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15
Q

What is Neale’s genre theory?

A

Repetition and difference - genre is created by repeating codes from the genre but also through difference

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16
Q

Why would Neale argue that genre is dynamic in nature?

A

Due to the difference aspect - genres change and are often hybridised (cf The Daily Mail which was originally a tabloid)

17
Q

What is a Standfirst?

A

A block of text that introduces a newspaper story under the headline, normally in bold

18
Q

What is intertextuality?

A

A media device that connects a relationship between two different and separate texts.

19
Q

Why is intertextuality used in print newspapers? 6 reasons

A
  1. To create humour
  2. To parody
  3. To honour the original text
  4. To flatter the audience (they think there smart cause the understand the referecne (cultural capiltal)
  5. to create a sense of shared experience
  6. For value transference
20
Q

What is “tabloid journalism”?

A

Sensationalised and exaggerated versions of current events, emphasis on entertainment, focus on personal impact of a story, use of binary opposites to quickly position the audience

21
Q

What is “quality press” or broadsheet journalism?

A

Serious reporting or current affairs, focus on social and cultural impact of a story

22
Q

What is “dual convergence”?

A

When tabloids and quality papers borrow conventions from each genre in the use of media language and values

23
Q

What responsibilities do newspapers have?

A

To inform and engage citizens so they are able to participate in democratic processes

24
Q

What is the splash?

A

A large image and/or headline “splashed” taking up the majority of the front page

25
Q

Viewpoints and ideologies; what is Patriarchy?

A

The system of male power and dominance. This includes the male gaze, stereotypes of male power (eg violence), female submissiveness and passivity, the ideology of romance and the family, the separation of a masculine public realm from a feminine domestic realm

26
Q

Viewpoints and ideologies; What is ethnocentrism?

A

Belief that your own cultural is natural and normal and that other cultures are inferior and strange

27
Q

Viewpoints and ideologies; what is consumerism?

A

The ideology that people should be judged on their material possessions (eg cars, houses, clothes etc)

28
Q

Viewpoints and ideologies; what is individualism?

A

The ideology that people are individuals and out for themselves

29
Q

What is Todorov’s Narrative Theory?

A

Theory of Narrative: Equilibrium, Disruption, Recognition, Repair, New Equilibrium

30
Q

How is Todorov relevant to newspapers?

A

Bad news stories act as “narrative disruption” of an implied equilibrium

31
Q

What is Levi-Strauss’ theory?

A

Binary opposites- two concepts that are opposed to each other

32
Q

How is Levi-Strauss relevant to newspapers?

A

Newspapers will side with one of the opposites and position audiences to also side with this

33
Q

Contexts: why is consumerism relevant?

A

Through the dominance of marketing

34
Q

Contexts: why is celebrity culture relevant?

A

Celebrities dominate front pages even in quality papers

35
Q

Contexts; why is multiculturalism relevant?

A

Affects the use of language particularly so newspapers use inclusive language

36
Q

Contexts; why is feminism important?

A

Avoiding sexist stereotypes and terms BUT patriarchy can negate this

MEDIAaa (32 decks)

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