News Audiences (Online)

Question 1

How does the layout attract audiences in The Guardian online?

Answer 1

It is a clear four column structure and very logical which appeals to the audiences who want balanced, straightforward news

Question 2

What % of news online is accessed via a phone?

Answer 2

64% (2022)

Question 3

What is the fastest growing news source for news in the UK?

Answer 3

TikTok

Question 4

Which audiences particularly do digital platforms allow newspapers to reach?

Answer 4

Millennial audience - 18-34 year olds

Question 5

What are the advantages of having print and online news?

Answer 5

Allows newspapers to access a cross-section of the population

Question 6

Are online audiences more likely to notice an advert on a normal website or a normal website?

Answer 6

30% more likely to notice it on a news site (so good for advertisers!)

Question 7

Are online audiences more likely to ad-like (click on an advert) on a normal website or a normal website?

Answer 7

27% more likely to ad-like on a news brand website (so good for advertisers!)

Question 8

Online advertising is not as lucrative for owners, so they need to reach as many people as possible; what does this lead to?

Answer 8

Clickbait

Question 9

What is click streaming?

Answer 9

The precise tracking of what users “click on” and how long they spend on an article

Question 10

Why is click streaming useful?

Answer 10

It allows brands to know exactly what interests their audiences and they can reproduce similar content (think Hesmondhalgh!)

Question 11

What are the issues with click streaming?

Answer 11

It creates echo chambers and filter bubbles (link to Cultivation Theory) - this can be an issue for diversity of views

Question 12

Does the Daily Mail and the MailOnline have the same audience?

Answer 12

No - they are separate companies and provide separate content even if they are similar in ideology and viewpoints.

Question 13

How many people visit the MailOnline monthly?

Answer 13

24.7 million

Question 14

How many people visit The Guardian monthly?

Answer 14

35.6 million

Question 15

What are the demographics of young people in the MailOnline?

Answer 15

26.7% of people aged 15-25 (compared to just 9.5% for the print version)

Question 16

What are the demographics of young people in The Guardian?

Answer 16

33% of people aged 15-34

Question 17

The MailOnline has argued that its success is down to 3 things; what are these?

Answer 17

1. Creating addictive and timely content
2. Using analytics effectively
3. Making front door traffic and engagement a priority

Question 18

How is consumerism relevant to online news?

Answer 18

The rise of consumerism means that the MailOnline expect more entertainment and accept marketing

Question 19

How does the layout of the MailOnline attract audiences?

Answer 19

There is so much content that there should be something to attract everyone!

Question 20

How does the mode of address attract audiences on the MailOnline?

Answer 20

It is informal and conversational creating familiarity and making it easy to read

Question 21

How is lexis used to attract audiences on the MailOnline?

Answer 21

Through conversational and informal headlines that are long to try and get audiences to read the articles

Question 22

How is entertainment and diversion shown in the MailOnline?

Answer 22

Through the huge range of celebrity stories and the use of videos

Question 23

How is information and education shown in the MailOnline?

Answer 23

There is very little! But there are a few political articles

Question 24

How is social interaction encouraged in the MailOnline?

Answer 24

It is encouraged through a range of participatory media eg Snapchat, Instagram, Facebook, TikTok etc. Articles on the website also enable comments and allow users to share and interact with stories

Question 25

How is personal identity encouraged in the MailOnline?

Answer 25

Stories are personalised and emotive, focussing on the impact of the story on an individual, their family or nationally.

Question 26

How is colour used to attract audiences in The Guardian online?

Answer 26

It is limited as the audience want serious news

Question 27

How is the mode of address used to attract audiences in The Guardian online?

Answer 27

It is formal and serious to appeal to the educated audiences

Question 28

How is the lexis used to attract audiences in The Guardian online?

Answer 28

It appeals to the audience in terms of their academic level, knowledge of language and expectation that the paper will provide quality, well-written journalism

Question 29

How is entertainment and diversion used in The Guardian online?

Answer 29

Through culture and sport

Question 30

How is information and education used in The Guardian online?

Answer 30

Through having a range of points of view and focussing on hard news

Question 31

How is social interaction encouraged in The Guardian online?

Answer 31

Audiences are encouraged to share stories and comment

Question 32

How is personal identity developed through The Guardian online?

Answer 32

The Guardian is focussed on what is of public interest not personalisation. However, the range of stories ensures that readers have something to identify with

Question 33

How is Jenkins relevant online?

Answer 33

Through participatory audiences who comment and interact with the news

Question 34

How is Shirky relevant?

Answer 34

Audiences are able to be prosumers and create UGC which creates and emotional content

Question 35

How is Hall relevant?

Answer 35

People may have negotiated or oppositional readings online and debates may be created (fairly unlikely in print as people would not buy a newspaper they did not agree with)

Question 36

How is Gerbner relevant?

Answer 36

Repetition of negativity leads to mistrust and fear of others in society particularly in the MailOnline

Question 37

How is Bandura relevant?

Answer 37

Media can indirectly influence people so people could be influenced by The Guardian's or The Daily Mail's views through social media or similar