News Audiences (Online) Flashcards
How does the layout attract audiences in The Guardian online?
It is a clear four column structure and very logical which appeals to the audiences who want balanced, straightforward news
What % of news online is accessed via a phone?
64% (2022)
What is the fastest growing news source for news in the UK?
TikTok
Which audiences particularly do digital platforms allow newspapers to reach?
Millennial audience - 18-34 year olds
What are the advantages of having print and online news?
Allows newspapers to access a cross-section of the population
Are online audiences more likely to notice an advert on a normal website or a normal website?
30% more likely to notice it on a news site (so good for advertisers!)
Are online audiences more likely to ad-like (click on an advert) on a normal website or a normal website?
27% more likely to ad-like on a news brand website (so good for advertisers!)
Online advertising is not as lucrative for owners, so they need to reach as many people as possible; what does this lead to?
Clickbait
What is click streaming?
The precise tracking of what users “click on” and how long they spend on an article
Why is click streaming useful?
It allows brands to know exactly what interests their audiences and they can reproduce similar content (think Hesmondhalgh!)
What are the issues with click streaming?
It creates echo chambers and filter bubbles (link to Cultivation Theory) - this can be an issue for diversity of views
Does the Daily Mail and the MailOnline have the same audience?
No - they are separate companies and provide separate content even if they are similar in ideology and viewpoints.
How many people visit the MailOnline monthly?
24.7 million
How many people visit The Guardian monthly?
35.6 million
What are the demographics of young people in the MailOnline?
26.7% of people aged 15-25 (compared to just 9.5% for the print version)
What are the demographics of young people in The Guardian?
33% of people aged 15-34
The MailOnline has argued that its success is down to 3 things; what are these?
- Creating addictive and timely content
- Using analytics effectively
- Making front door traffic and engagement a priority
How is consumerism relevant to online news?
The rise of consumerism means that the MailOnline expect more entertainment and accept marketing
How does the layout of the MailOnline attract audiences?
There is so much content that there should be something to attract everyone!
How does the mode of address attract audiences on the MailOnline?
It is informal and conversational creating familiarity and making it easy to read
How is lexis used to attract audiences on the MailOnline?
Through conversational and informal headlines that are long to try and get audiences to read the articles
How is entertainment and diversion shown in the MailOnline?
Through the huge range of celebrity stories and the use of videos
How is information and education shown in the MailOnline?
There is very little! But there are a few political articles
How is social interaction encouraged in the MailOnline?
It is encouraged through a range of participatory media eg Snapchat, Instagram, Facebook, TikTok etc. Articles on the website also enable comments and allow users to share and interact with stories
How is personal identity encouraged in the MailOnline?
Stories are personalised and emotive, focussing on the impact of the story on an individual, their family or nationally.
How is colour used to attract audiences in The Guardian online?
It is limited as the audience want serious news
How is the mode of address used to attract audiences in The Guardian online?
It is formal and serious to appeal to the educated audiences
How is the lexis used to attract audiences in The Guardian online?
It appeals to the audience in terms of their academic level, knowledge of language and expectation that the paper will provide quality, well-written journalism
How is entertainment and diversion used in The Guardian online?
Through culture and sport
How is information and education used in The Guardian online?
Through having a range of points of view and focussing on hard news
How is social interaction encouraged in The Guardian online?
Audiences are encouraged to share stories and comment
How is personal identity developed through The Guardian online?
The Guardian is focussed on what is of public interest not personalisation. However, the range of stories ensures that readers have something to identify with
How is Jenkins relevant online?
Through participatory audiences who comment and interact with the news
How is Shirky relevant?
Audiences are able to be prosumers and create UGC which creates and emotional content
How is Hall relevant?
People may have negotiated or oppositional readings online and debates may be created (fairly unlikely in print as people would not buy a newspaper they did not agree with)
How is Gerbner relevant?
Repetition of negativity leads to mistrust and fear of others in society particularly in the MailOnline
How is Bandura relevant?
Media can indirectly influence people so people could be influenced by The Guardian’s or The Daily Mail’s views through social media or similar
