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MEDIAaa > News Audiences (Online) > Flashcards

News Audiences (Online) Flashcards

1
Q

How does the layout attract audiences in The Guardian online?

A

It is a clear four column structure and very logical which appeals to the audiences who want balanced, straightforward news

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2
Q

What % of news online is accessed via a phone?

A

64% (2022)

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3
Q

What is the fastest growing news source for news in the UK?

A

TikTok

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4
Q

Which audiences particularly do digital platforms allow newspapers to reach?

A

Millennial audience - 18-34 year olds

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5
Q

What are the advantages of having print and online news?

A

Allows newspapers to access a cross-section of the population

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6
Q

Are online audiences more likely to notice an advert on a normal website or a normal website?

A

30% more likely to notice it on a news site (so good for advertisers!)

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7
Q

Are online audiences more likely to ad-like (click on an advert) on a normal website or a normal website?

A

27% more likely to ad-like on a news brand website (so good for advertisers!)

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8
Q

Online advertising is not as lucrative for owners, so they need to reach as many people as possible; what does this lead to?

A

Clickbait

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9
Q

What is click streaming?

A

The precise tracking of what users “click on” and how long they spend on an article

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10
Q

Why is click streaming useful?

A

It allows brands to know exactly what interests their audiences and they can reproduce similar content (think Hesmondhalgh!)

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11
Q

What are the issues with click streaming?

A

It creates echo chambers and filter bubbles (link to Cultivation Theory) - this can be an issue for diversity of views

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12
Q

Does the Daily Mail and the MailOnline have the same audience?

A

No - they are separate companies and provide separate content even if they are similar in ideology and viewpoints.

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13
Q

How many people visit the MailOnline monthly?

A

24.7 million

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14
Q

How many people visit The Guardian monthly?

A

35.6 million

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15
Q

What are the demographics of young people in the MailOnline?

A

26.7% of people aged 15-25 (compared to just 9.5% for the print version)

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16
Q

What are the demographics of young people in The Guardian?

A

33% of people aged 15-34

17
Q

The MailOnline has argued that its success is down to 3 things; what are these?

A
  1. Creating addictive and timely content
  2. Using analytics effectively
  3. Making front door traffic and engagement a priority
18
Q

How is consumerism relevant to online news?

A

The rise of consumerism means that the MailOnline expect more entertainment and accept marketing

19
Q

How does the layout of the MailOnline attract audiences?

A

There is so much content that there should be something to attract everyone!

20
Q

How does the mode of address attract audiences on the MailOnline?

A

It is informal and conversational creating familiarity and making it easy to read

21
Q

How is lexis used to attract audiences on the MailOnline?

A

Through conversational and informal headlines that are long to try and get audiences to read the articles

22
Q

How is entertainment and diversion shown in the MailOnline?

A

Through the huge range of celebrity stories and the use of videos

23
Q

How is information and education shown in the MailOnline?

A

There is very little! But there are a few political articles

24
Q

How is social interaction encouraged in the MailOnline?

A

It is encouraged through a range of participatory media eg Snapchat, Instagram, Facebook, TikTok etc. Articles on the website also enable comments and allow users to share and interact with stories

25
Q

How is personal identity encouraged in the MailOnline?

A

Stories are personalised and emotive, focussing on the impact of the story on an individual, their family or nationally.

26
Q

How is colour used to attract audiences in The Guardian online?

A

It is limited as the audience want serious news

27
Q

How is the mode of address used to attract audiences in The Guardian online?

A

It is formal and serious to appeal to the educated audiences

28
Q

How is the lexis used to attract audiences in The Guardian online?

A

It appeals to the audience in terms of their academic level, knowledge of language and expectation that the paper will provide quality, well-written journalism

29
Q

How is entertainment and diversion used in The Guardian online?

A

Through culture and sport

30
Q

How is information and education used in The Guardian online?

A

Through having a range of points of view and focussing on hard news

31
Q

How is social interaction encouraged in The Guardian online?

A

Audiences are encouraged to share stories and comment

32
Q

How is personal identity developed through The Guardian online?

A

The Guardian is focussed on what is of public interest not personalisation. However, the range of stories ensures that readers have something to identify with

33
Q

How is Jenkins relevant online?

A

Through participatory audiences who comment and interact with the news

34
Q

How is Shirky relevant?

A

Audiences are able to be prosumers and create UGC which creates and emotional content

35
Q

How is Hall relevant?

A

People may have negotiated or oppositional readings online and debates may be created (fairly unlikely in print as people would not buy a newspaper they did not agree with)

36
Q

How is Gerbner relevant?

A

Repetition of negativity leads to mistrust and fear of others in society particularly in the MailOnline

37
Q

How is Bandura relevant?

A

Media can indirectly influence people so people could be influenced by The Guardian’s or The Daily Mail’s views through social media or similar

MEDIAaa (32 decks)

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