News Industry; (Online) Flashcards
What is TikTok’s reach for news? (This means - what percentage of users of TikTok get their news from this site) (Ofcom data)
7% (increased from 1% in 2020)
What is the top news source for 16-24 year olds? (Ofcom data)
Instagram - 46%
Which is the most widely read newspaper online and via the app?
The Guardian but only JUST! The Daily Mail is pretty much on par with The Guardian now
What is a gatekeeper?
A gatekeeper is a person or group responsible for filtering or selecting stories based on assumptions of their truth, their importance or their appeal
Who are the gatekeepers in online newspapers?
The editors of online news to some extent but the gatekeepers have much less power and control which causes issues
Name 5 news values.
Eg frequency, elilte nations/persons, threshold, negativity, personalisation, unexpectedness etc
How are our online papers funded?
MailOnline - Clickbait and subscription model
The Guardian - Subscription model based on reader loyalty plus some adverts
Do the Daily Mail and the MailOnline publish the same content?
No; editor and staff are all different but it has the same political views and values so stories are similar in tone and selection
Where does the MailOnline distribute itself?
UK, USA, Australia and India are the main countries but obviously it is global
How is the MailOnline regulated?
Through IPSO BUT it ISPO can only regulate content by MailOnline journalists so, due to the participatory nature of the website, much is not regulated
Where does The Guardian online distribute?
Globally and has country-specific online versions such as Australia and USA
What is the global reach of The Guardian online?
Over 1 million subscribers in over 180 countries
How many monthly visitors do the websites have?
The Guardian: 35.6 million
MailOnline: 24.7 million
Name two journalists from each paper.
The Guardian: Owen Jones (very left!) and Simon Jenkins (central - almost a conservative!)
Daily Mail: Richard Littlejohn (very rightwing) and Sarah Vine (right - used to be married to Michael Gove the MP)
On which social media platform is The Daily Mail accessed most?
Snapchat - 25% (So 25% of those accessing news on Snapchat use The Daily Mail’s snaps) followed by Facebook (21%) and TikTok (17%)