Film: The Jungle Book 2016

Question 1

Who directed and produced JB?

Answer 1

Jon Favreau

Question 2

Why was it darker than 1967

Answer 2

It drew more on the book by Kipling

Question 3

Who created most of the animals and backgrounds?

Answer 3

British company MPC

Question 4

Why were the animals more realistic and less cuddly?

Answer 4

To target older audiences

Question 5

What is the connection between the two films in terms of music?

Answer 5

Some songs were kept in particularly The Bare Necessities

Question 6

Why was continuity with the 67 version important?

Answer 6

Warner were creating their one JB so Disney used their original to maintain and attract audiences

Question 7

How did the 16 team use the 67 film?

Answer 7

They looked at every scene, included deleted ones for inspiration, some of the team were still around so they could help eg Richard Sherman added extra verses to “I wanna be like you”

Question 8

Why was JB made as part of a group of remakes? (Eg Cinderella)

Answer 8

It was a “safe bet”; recreating characters for a new generation but also parents would see it for nostalgia value

Question 9

Why did Disney not just re-release the original?

Answer 9

(It did to some extent but…) DVD sales were in major decline and a move to digital downloads, a re-imagining was needed for revenue

Question 10

Who distributed JB?

Answer 10

Walt Disney Studios Motion Pictures

Question 11

How did JB use Social media?

Answer 11

Released teasers and “making of” pics/videos

Question 12

How did JB use Snapchat?

Answer 12

Disney uploaded an interactive movie poster on Snapchat and users could apply a framed ‘Jungle Book’ lens, which turned their faces into the snake, Kaa

Question 13

How was JB released?

Answer 13

In 3D and 2D as well as one of the first films released in Dolby Vision 3D

Question 14

How was JB circulated?

Answer 14

DVD and Blu Ray but also digital downlaods eg iTunes, Disney, Amazon Video etc

Question 15

Give one example of other companies licensed to product related products.

Answer 15

Kenzo produced a range of clothing for JB

Question 16

How was the JB classified in the UK

Answer 16

PG (so darker than the original due to “mild threat”)

Question 17

How were the animals produced?

Answer 17

Using cutting edge CGI in post production. The one actor (Mowgli) acted against a blue screen

Question 18

How was it filmed first?

Answer 18

Using motion-capture

Question 19

What is previsualisation (previz)?

Answer 19

Using the motion capture, the effects team then built the film’s sets virtually

Question 20

Why does the film open and close using analogue techniques?

Answer 20

Referencing the original film

Question 21

Why does the film open and close using analogue techniques?

Answer 21

Referencing the original film

Question 22

Regarding the colour, what is the similarity between both JB?

Answer 22

They both worked in Technicolor

Question 23

How much did it cost to make?

Answer 23

$175 million

Question 24

How much did it make during its opening in North America only?

Answer 24

$103.6 million (making it one of the biggest April debuts ever)

Question 25

How much did it gross?

Answer 25

$966 million

Question 26

How much did Disney make in 2016 at the Box Office?

Answer 26

$2.56 billion - more than any other of the 6 majors. (Warner Bros/Universal - $1.8 billion each)

Question 27

How many countries was the film released in?

Answer 27

70 - at different times depending on school holidays

Question 28

Why was it so popular in China?

Answer 28

They loved the 3D visuals and talking animal cast

Question 29

What were the demographics of the audience?

Answer 29

49% = 25+
51% = under 25 year olds
(33% 4= 18-24)
So not a family movie!

Question 30

JB used saturation distribution. What is this?

Answer 30

Filling all available cinemas simultaneously to create a cultural event and crowd out other films

Question 31

Why were there so many different trailers?

Answer 31

To attract different audiences

Question 32

What percentage of the global market did JB earn?

Answer 32

2/3rds

Question 33

Which was most successful overal?

Answer 33

1967 - if you take into account inflation

Question 34

What does the global box office figures tell us?

Answer 34

The growth and importance of globalisation

Question 35

What is covert promotion?

Answer 35

promotion that aims to be within media products, e.g. coverage of premiers and interviews with stars

Question 36

Why was covert promotion only used in 2016 and not 67?

Answer 36

Because trailers were restricted to cinema in 67