Film: The Jungle Book 2016 Flashcards
Who directed and produced JB?
Jon Favreau
Why was it darker than 1967
It drew more on the book by Kipling
Who created most of the animals and backgrounds?
British company MPC
Why were the animals more realistic and less cuddly?
To target older audiences
What is the connection between the two films in terms of music?
Some songs were kept in particularly The Bare Necessities
Why was continuity with the 67 version important?
Warner were creating their one JB so Disney used their original to maintain and attract audiences
How did the 16 team use the 67 film?
They looked at every scene, included deleted ones for inspiration, some of the team were still around so they could help eg Richard Sherman added extra verses to “I wanna be like you”
Why was JB made as part of a group of remakes? (Eg Cinderella)
It was a “safe bet”; recreating characters for a new generation but also parents would see it for nostalgia value
Why did Disney not just re-release the original?
(It did to some extent but…) DVD sales were in major decline and a move to digital downloads, a re-imagining was needed for revenue
Who distributed JB?
Walt Disney Studios Motion Pictures
How did JB use Social media?
Released teasers and “making of” pics/videos
How did JB use Snapchat?
Disney uploaded an interactive movie poster on Snapchat and users could apply a framed ‘Jungle Book’ lens, which turned their faces into the snake, Kaa
How was JB released?
In 3D and 2D as well as one of the first films released in Dolby Vision 3D
How was JB circulated?
DVD and Blu Ray but also digital downlaods eg iTunes, Disney, Amazon Video etc
Give one example of other companies licensed to product related products.
Kenzo produced a range of clothing for JB
How was the JB classified in the UK
PG (so darker than the original due to “mild threat”)
How were the animals produced?
Using cutting edge CGI in post production. The one actor (Mowgli) acted against a blue screen
How was it filmed first?
Using motion-capture
What is previsualisation (previz)?
Using the motion capture, the effects team then built the film’s sets virtually
Why does the film open and close using analogue techniques?
Referencing the original film
Why does the film open and close using analogue techniques?
Referencing the original film
Regarding the colour, what is the similarity between both JB?
They both worked in Technicolor
How much did it cost to make?
$175 million
How much did it make during its opening in North America only?
$103.6 million (making it one of the biggest April debuts ever)
How much did it gross?
$966 million
How much did Disney make in 2016 at the Box Office?
$2.56 billion - more than any other of the 6 majors. (Warner Bros/Universal - $1.8 billion each)
How many countries was the film released in?
70 - at different times depending on school holidays
Why was it so popular in China?
They loved the 3D visuals and talking animal cast
What were the demographics of the audience?
49% = 25+
51% = under 25 year olds
(33% 4= 18-24)
So not a family movie!
JB used saturation distribution. What is this?
Filling all available cinemas simultaneously to create a cultural event and crowd out other films
Why were there so many different trailers?
To attract different audiences
What percentage of the global market did JB earn?
2/3rds
Which was most successful overal?
1967 - if you take into account inflation
What does the global box office figures tell us?
The growth and importance of globalisation
What is covert promotion?
promotion that aims to be within media products, e.g. coverage of premiers and interviews with stars
Why was covert promotion only used in 2016 and not 67?
Because trailers were restricted to cinema in 67
