THE VALUE OF STRATEGIC PLANNING Flashcards
What is the value of strategic planning
Clarifies the goals that the organisation is working towards
The process encourages systematic collection of data on both the internal and external environment
Needs to be communicates: Need be broken down into component parts, need to be clearly explained, need to be justified
Motivational
Encourages review and flexibility
LOOK AT THE SECOND IMAGE
https://docs.google.com/document/d/1_QOAm92tTjgtUrDr5usmnptX7CJ6-DPzr0rzsq-kNUM/edit
What is the optimum strategy
The optimum strategy is between the planned strategy and adapting the strategy - Better than a planned strategy, as by sticking to a planned strategy, you’re not adjusting to the changing factors
To what extent does strategic planning guarantee the achievement of corporate objectives:
Noes not guarantee the achievement of corporate objectives, but makes strategic drift less likely, and the emergent strategy more likely to be achieved.