STRATEGY & COMMUNICATION

Question 1

What are the purposes of communication

Answer 1

Set the vision for the organisation

Assess current strengths and weaknesses

Assess opportunities and threats

Ensure that the strategy is understood

Set clear targets for the organisation, functional areas and individuals

Monitor progress towards targets, adjust strategy if necessary

Reward and motivate

Establish brand identity and USP

Question 2

What are methods of communicating strategy

Answer 2

Annual general meeting (AGM)

Keynote address or presentation
Reporting document - i.e. annual report

Interdepartmental meeting

Performance management meeting

Job description